Proof
Two engagements, with the numbers and the caveats.
A multi-location urgent care group
Over twenty-six months of SEO and paid search, cost per patient appointment fell from $122.36 to $8.80 and organic sessions went from 17,351 to 62,602 a month. Top-three keyword rankings went from 736 to 4,743. Organic became the group’s largest patient channel with no additional media spend.
A 17-location behavioral health network
This one is an efficiency story, not a traffic story, and it matters that we say so. Organic traffic reset following a site migration. Over the same period organic conversion rate reached 3.43%, close to double the year before, and facility pages that draw 8% of organic visits produced 50% of leads. Fewer visits, better qualified, converting far harder.
All three accounts, told in full with their caveats: the case studies.