Search Engine Optimization
SEO is a tool to grow your website’s revenue by growing your organic traffic. And unlike advertising, you’re building an asset. Learn how to do it the right way.
“Do We Need SEO?”
It’s a common question, routinely asked by professionals and business owners. It’s a buzzword that many have heard and few truly understand, and it holds a place in their hearts somewhere between the black arts and a confidence game.
Search Engine Optimization is best defined as the work that goes into making your website more findable via search engines, particularly Google, Bing, and Yahoo, but also YouTube, Facebook, LinkedIn, and any other popular website that has a search function.
Search engines, as complex and immense as they are, are still computer programs, and they follow logical guidelines like any other. The work of SEO, therefore, is the research into what these guidelines are, the analysis and discovery as to what is lacking in your site with respect to these guidelines, and then addressing these issues.
It’s not magic; it’s a probabilistic science. Unfortunately, it can often feel like a con (sometimes, it is one!). We at Dweeso believe this is due to a lack of clear communication about what the science and the art of SEO entails.
Grow Your Revenue
Your website is more than an online business card. Make your website the most powerful tool in your marketing arsenal. Get found by potential clients who are looking for exactly the services you provide. Sell your products online.
Increase Your Total Visibility
We at Dweeso perform an extensive analysis of both your market and your website in order to determine if your website’s pages has the information necessary and the technical prowess fundamental to rank for a variety of keywords and keyphrases relevant to your business or practice.
This includes keywords with a high search volume (e.g. ‘accountant miami’) but also what are known as long-tail keywords, used by searchers now more than ever thanks to voice search (e.g. ‘where can i get my taxes done near me?’).
Long-Term Strategy
SEO is a tool to grow your website’s revenue by growing your organic traffic. And unlike advertising, you’re building an asset. The better optimized your website is, the longer-lasting the effects and more exponential the results. SEO requires skilled performance and dedicated maintenance over a long period of time, and while it can take a 3-6 months to see a noticeable shift, the results thereafter can be life-changing.
How SEO Works: The 4 Main Components
It has been said that Google uses about 200 factors [https://backlinko.com/google-ranking-factors] to determine how to rank results for a given keyword search. To try and digest so many varying concepts can be overwhelming; we prefer to discuss these factors into four main groups: technical excellence, content optimization, link authority, and local SEO. You can find out more about each component here:
Establishing Trust with Your SEO Agency
Finding an SEO company shouldn’t be as painful as it is. At Dweeso, our philosophy is straight forward.
Contact us, and tell us what your goals are. Let us analyze your website and your online visibility for FREE.
We will present you with a report of everything — technical health, content status, link authority score, and local SEO score.
We will give you options for addressing issues, from a la carte fixes to long-term monthly solutions.
Contact our strategists today to learn what Dweeso can do for your professional business.
