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Health tech startups have been revolutionizing the healthcare industry by bringing innovative solutions and technologies to the table. However, just like any other startup, they face numerous challenges in their journey to success. In this article, we will discuss the top 5 biggest challenges faced by health tech startups, and how outsourcing marketing to a…
As with most entrepreneurs, startup founders are experts in their respective fields. They understand the product intimately. They have calculated the margins, successfully raised the necessary funding, and may have even nailed the branding. Now, all they need are the customers! Enter: digital marketing. Digital marketing is, at once, a simplified version of traditional age-old…
Gaining new customers and retaining existing ones is the only way for a small business to survive. To do that, it needs to market itself. Not all marketing strategies are created equally. Some cost a lot but don’t provide much of a return on investment (ROI). Others are more cost-effective, meaning they won’t break the…
