Free tool
Marketing ROI calculator
Set a sales target and this works backwards through the funnel to the ad budget it takes to get there — clicks, leads, opportunities, spend, and what comes back. No email, no gate. Change any assumption and every number moves with it.
Your numbers
These are your assumptions. We can tell you which ones your market actually supports.
How it works
Reading the output honestly
It runs backwards
Most calculators start with a budget and guess at results. This starts with the result you want and tells you what it costs. That is the harder question and the only one worth asking before you spend anything.
The defaults are placeholders
Close rate, lead rate and cost per click vary enormously by specialty, market and how fast a practice answers the phone. Open the funnel assumptions and put your own numbers in. Your CRM knows them.
A model is not a forecast
This shows what has to be true for the target to land. It cannot tell you whether those rates are achievable in your market at that cost per click. That part takes looking at your account.