{"id":30,"date":"2022-07-20T15:06:02","date_gmt":"2022-07-20T19:06:02","guid":{"rendered":"https:\/\/dweeso.com\/?page_id=30"},"modified":"2023-01-26T12:56:57","modified_gmt":"2023-01-26T17:56:57","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/dweeso.com\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<style>#kt-layout-id_46597c-02 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_46597c-02 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_46597c-02 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(30% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2))) minmax(0, calc(70% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}#kt-layout-id_46597c-02{background-image:url('https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-hero-e1664991822842.jpg');background-size:cover;background-position:41% 41%;background-attachment:scroll;background-repeat:no-repeat;}#kt-layout-id_46597c-02 > .kt-row-layout-overlay{opacity:0.90;background-image:linear-gradient(100deg, var(--global-palette9, #ffffff) 40%, rgba(57, 4, 58, 0) 30%);}#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep svg{fill:var(--global-palette3, #1A202C)!important;}@media all and (max-width: 1024px){#kt-layout-id_46597c-02 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_46597c-02 > .kt-row-column-wrap{padding-top:60px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_46597c-02{background:var(--global-palette7, #EDF2F7);background-image:none !important;}#kt-layout-id_46597c-02 [id*=\"jarallax-container-\"]{display:none !important;}#kt-layout-id_46597c-02 > .kt-row-layout-overlay{opacity:0.15;background-color:var(--global-palette7, #EDF2F7);background-image:url('https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-hero-e1664991822842.jpg');background-size:cover;background-position:60% 50%;background-attachment:scroll;background-repeat:no-repeat;mix-blend-mode:normal;}#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_46597c-02 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_46597c-02\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_46597c-02\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-none kt-v-gutter-none kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-30  kt-custom-second-width-70 kb-theme-content-width\"><style>.kadence-column_2cc24c-4e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2cc24c-4e > .kt-inside-inner-col,.kadence-column_2cc24c-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2cc24c-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2cc24c-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2cc24c-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2cc24c-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2cc24c-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column_2cc24c-4e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_2cc24c-4e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2cc24c-4e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_8bd3a2-84, .wp-block-kadence-advancedheading.kt-adv-heading_8bd3a2-84[data-kb-block=\"kb-adv-heading_8bd3a2-84\"]{margin-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8bd3a2-84 mark, .wp-block-kadence-advancedheading.kt-adv-heading_8bd3a2-84[data-kb-block=\"kb-adv-heading_8bd3a2-84\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_8bd3a2-84, .wp-block-kadence-advancedheading.kt-adv-heading_8bd3a2-84[data-kb-block=\"kb-adv-heading_8bd3a2-84\"]{text-align:center!important;}}<\/style>\n<h1 class=\"kt-adv-heading_8bd3a2-84 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8bd3a2-84\">Content Marketing<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9198ff-82, .wp-block-kadence-advancedheading.kt-adv-heading_9198ff-82[data-kb-block=\"kb-adv-heading_9198ff-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9198ff-82 mark, .wp-block-kadence-advancedheading.kt-adv-heading_9198ff-82[data-kb-block=\"kb-adv-heading_9198ff-82\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_9198ff-82, .wp-block-kadence-advancedheading.kt-adv-heading_9198ff-82[data-kb-block=\"kb-adv-heading_9198ff-82\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading_9198ff-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9198ff-82\">It is as easy as ABC \u2013 Always Be Creating. Learn why \u2018Content Is King\u2019 has become a digital marketing cliche.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_1d0cc8-bc{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns_1d0cc8-bc .kt-button{font-weight:normal;font-style:normal;}.kt-btns_1d0cc8-bc .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_1d0cc8-bc .kt-btn-wrap-0 .kt-button::before{display:none;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns_1d0cc8-bc{justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-left kt-btn-tablet-align-inherit kt-btn-mobile-align-center kt-btns-wrap kt-btns_1d0cc8-bc\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false kb-btn-global-inherit wp-block-button__link\" href=\"https:\/\/dweeso.com\/online-presence-audit\/\"><span class=\"kt-btn-inner-text\">GEt A FREE CONSULTATION<\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_85ed0b-9b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_85ed0b-9b > .kt-inside-inner-col,.kadence-column_85ed0b-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_85ed0b-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_85ed0b-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_85ed0b-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_85ed0b-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_85ed0b-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column_85ed0b-9b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_85ed0b-9b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_85ed0b-9b\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_2e1758-31 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_2e1758-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_2e1758-31 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_2e1758-31 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_2e1758-31 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_2e1758-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_2e1758-31\" class=\"kt-row-layout-inner kt-layout-id_2e1758-31\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40 kb-theme-content-width\"><style>.kadence-column_0dc212-6a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0dc212-6a > .kt-inside-inner-col,.kadence-column_0dc212-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0dc212-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0dc212-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0dc212-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0dc212-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0dc212-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column_0dc212-6a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_0dc212-6a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0dc212-6a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_8886d3-bd, .wp-block-kadence-advancedheading.kt-adv-heading_8886d3-bd[data-kb-block=\"kb-adv-heading_8886d3-bd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8886d3-bd mark, .wp-block-kadence-advancedheading.kt-adv-heading_8886d3-bd[data-kb-block=\"kb-adv-heading_8886d3-bd\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_8886d3-bd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8886d3-bd\">What Is Content Marketing?<\/h2>\n\n\n\n<p>Content marketing is basically using content to expand your visibility and grow your audience through information. Most content can be boiled down into being either expert knowledge or informative or entertaining. Usually, content is one of those two categories for small businesses that amounts to using content to help your clients understand what it is you do or provide.<\/p>\n\n\n\n<p>In some cases, that\u2019s giving out free advice. Let\u2019s imagine you are an electrician and are trying to grow your business. People who need an electrician may be searching for D-I-Y stuff like \u201chow do I fix my kitchen lights?\u201d This is an opportunity to give them quick tips that would help them fix their kitchen lights on their own. That\u2019s a really easy way of finding people that are looking for things you can provide, simply by having that information online.<\/p>\n\n\n\n<p>Now, you may not get clients that way, but you\u2019re building your assets and growing your online content out.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_da2574-1a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_da2574-1a > .kt-inside-inner-col,.kadence-column_da2574-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_da2574-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_da2574-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_da2574-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_da2574-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_da2574-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column_da2574-1a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_da2574-1a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_da2574-1a\"><div class=\"kt-inside-inner-col\"><style>.kb-image_1c7476-8d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_1c7476-8d size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-what-is-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-680\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-what-is-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-what-is-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-what-is-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-what-is-1536x1024.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-what-is-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_2587c9-04 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_2587c9-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_2587c9-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_2587c9-04 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_2587c9-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}#kt-layout-id_2587c9-04 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_2587c9-04\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_2587c9-04 has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-right-to-left kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kb-theme-content-width\"><style>.kadence-column_a1d735-dc > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col,.kadence-column_a1d735-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a1d735-dc > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a1d735-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a1d735-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a1d735-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column_a1d735-dc > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_a1d735-dc > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_a1d735-dc\"><div class=\"kt-inside-inner-col\"><style>.kb-image_4ae011-b3.kb-image-is-ratio-size, .kb-image_4ae011-b3 .kb-image-is-ratio-size{max-width:405px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_4ae011-b3.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_4ae011-b3 .kb-image-is-ratio-size{align-self:unset;}.kb-image_4ae011-b3{max-width:405px;}.image-is-svg.kb-image_4ae011-b3{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image_4ae011-b3 img{width:100%;}.kb-image_4ae011-b3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_4ae011-b3 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/Steps-of-Personalization-1024x1024.png\" alt=\"\" class=\"kb-img wp-image-556\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/Steps-of-Personalization-1024x1024.png 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/Steps-of-Personalization-300x300.png 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/Steps-of-Personalization-150x150.png 150w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/Steps-of-Personalization-768x768.png 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/Steps-of-Personalization.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_78048c-37 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_78048c-37 > .kt-inside-inner-col,.kadence-column_78048c-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_78048c-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_78048c-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_78048c-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_78048c-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_78048c-37{position:relative;}@media all and (max-width: 1024px){.kadence-column_78048c-37 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_78048c-37 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_78048c-37\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_0429cb-d8, .wp-block-kadence-advancedheading.kt-adv-heading_0429cb-d8[data-kb-block=\"kb-adv-heading_0429cb-d8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0429cb-d8 mark, .wp-block-kadence-advancedheading.kt-adv-heading_0429cb-d8[data-kb-block=\"kb-adv-heading_0429cb-d8\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_0429cb-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0429cb-d8\">Steps of Personalization<\/h2>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_b97638-9e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b97638-9e ul.kt-svg-icon-list .kt-svg-icon-list-level-4 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_b97638-9e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Defining audiences into personas<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Understanding their problems<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Providing content that meets their needs<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Creating journeys that convert leads<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Analyzing the data for greater refinement<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_1a1d38-9c > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_1a1d38-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_1a1d38-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_1a1d38-9c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_1a1d38-9c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_1a1d38-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_1a1d38-9c\" class=\"kt-row-layout-inner kt-layout-id_1a1d38-9c\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40 kb-theme-content-width\"><style>.kadence-column_7071f5-ab > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7071f5-ab > .kt-inside-inner-col,.kadence-column_7071f5-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7071f5-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7071f5-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7071f5-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7071f5-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7071f5-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column_7071f5-ab > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_7071f5-ab > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7071f5-ab\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_a99714-6e, .wp-block-kadence-advancedheading.kt-adv-heading_a99714-6e[data-kb-block=\"kb-adv-heading_a99714-6e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a99714-6e mark, .wp-block-kadence-advancedheading.kt-adv-heading_a99714-6e[data-kb-block=\"kb-adv-heading_a99714-6e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_a99714-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a99714-6e\">Defining Audiences<\/h3>\n\n\n\n<p>A good content marketing strategy is going to start with market segmentation. This means breaking down your audience into various categories based on your experience and just who needs your services.<\/p>\n\n\n\n<p>So, if you\u2019re an electrician, your potential audience may be homeowners with an income of over $75,000 a year. Or, it may be businesses or small business owners. It may even be public buildings that need an electrician frequently.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_0cf9bb-2e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0cf9bb-2e > .kt-inside-inner-col,.kadence-column_0cf9bb-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0cf9bb-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0cf9bb-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0cf9bb-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0cf9bb-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0cf9bb-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column_0cf9bb-2e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_0cf9bb-2e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_0cf9bb-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-image_f8993a-a3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_f8993a-a3 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-audiences-1024x684.jpg\" alt=\"\" class=\"kb-img wp-image-681\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-audiences-1024x684.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-audiences-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-audiences-768x513.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-audiences-1536x1025.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-audiences-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_be800f-2f > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_be800f-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_be800f-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_be800f-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_be800f-2f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_be800f-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}#kt-layout-id_be800f-2f > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_be800f-2f\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_be800f-2f has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-right-to-left kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kb-theme-content-width\"><style>.kadence-column_66bacd-e3 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_66bacd-e3 > .kt-inside-inner-col,.kadence-column_66bacd-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_66bacd-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_66bacd-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_66bacd-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_66bacd-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_66bacd-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column_66bacd-e3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_66bacd-e3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_66bacd-e3\"><div class=\"kt-inside-inner-col\"><style>.kb-image_e10b23-56.kb-image-is-ratio-size, .kb-image_e10b23-56 .kb-image-is-ratio-size{max-width:405px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_e10b23-56.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_e10b23-56 .kb-image-is-ratio-size{align-self:unset;}.kb-image_e10b23-56{max-width:405px;}.image-is-svg.kb-image_e10b23-56{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image_e10b23-56 img{width:100%;}.kb-image_e10b23-56 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_e10b23-56 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-problems-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-682\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-problems-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-problems-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-problems-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-problems-1536x1024.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-problems-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_d9e9ac-97 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_d9e9ac-97 > .kt-inside-inner-col,.kadence-column_d9e9ac-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_d9e9ac-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_d9e9ac-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_d9e9ac-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_d9e9ac-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_d9e9ac-97{position:relative;}@media all and (max-width: 1024px){.kadence-column_d9e9ac-97 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_d9e9ac-97 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_d9e9ac-97\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_cdf79f-e9, .wp-block-kadence-advancedheading.kt-adv-heading_cdf79f-e9[data-kb-block=\"kb-adv-heading_cdf79f-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cdf79f-e9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cdf79f-e9[data-kb-block=\"kb-adv-heading_cdf79f-e9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_cdf79f-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cdf79f-e9\">Understanding Their Problems<\/h3>\n\n\n\n<p>You can then begin to do research for that content. All of those different groups are gonna have various problems that you can either provide a solution for or information about.<\/p>\n\n\n\n<p>This research can then be broken down into keywords, terms, or phrases that people commonly search for. These phrases can be things YOU can provide that they may not even know they need. This can be done via paid social or organically, creating brand awareness and what it is that you do.<\/p>\n\n\n\n<p>Once you have this content, you can then recontextualize that into all of the different channels you\u2019ll use to create your sophisticated digital marketing department. What are those?<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_eb7cec-3f > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_eb7cec-3f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_eb7cec-3f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_eb7cec-3f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_eb7cec-3f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_eb7cec-3f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_eb7cec-3f\" class=\"kt-row-layout-inner kt-layout-id_eb7cec-3f\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40 kb-theme-content-width\"><style>.kadence-column_b8953a-9f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b8953a-9f > .kt-inside-inner-col,.kadence-column_b8953a-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b8953a-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b8953a-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b8953a-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b8953a-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b8953a-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column_b8953a-9f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_b8953a-9f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_b8953a-9f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_f81936-96, .wp-block-kadence-advancedheading.kt-adv-heading_f81936-96[data-kb-block=\"kb-adv-heading_f81936-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f81936-96 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f81936-96[data-kb-block=\"kb-adv-heading_f81936-96\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_f81936-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f81936-96\">Providing Content<\/h3>\n\n\n\n<p>Your keywords are basically the building blocks for your content. If you are looking to have an article written by a content writer, your keywords can then be used to create a content brief (an order form for a writer that gives them strict instructions on what they need to write).<\/p>\n\n\n\n<p>Writers may be talented, but if they\u2019re not an expert in your particular field, you may need to spoon-feed them to help them do the research. Your insight will help them put words together in an engaging way and also hit those keywords and topics you are targeting.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_109b43-ef > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_109b43-ef > .kt-inside-inner-col,.kadence-column_109b43-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_109b43-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_109b43-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column_109b43-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_109b43-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_109b43-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column_109b43-ef > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_109b43-ef > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_109b43-ef\"><div class=\"kt-inside-inner-col\"><style>.kb-image_87eab2-bf .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_87eab2-bf size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-providing-content-1024x576.jpg\" alt=\"\" class=\"kb-img wp-image-683\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-providing-content-1024x576.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-providing-content-300x169.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-providing-content-768x432.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-providing-content-1536x864.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-providing-content-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_02ddda-15 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_02ddda-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:160px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_02ddda-15 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_02ddda-15 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_02ddda-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}#kt-layout-id_02ddda-15 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_02ddda-15\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_02ddda-15 has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-right-to-left kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kb-theme-content-width\"><style>.kadence-column_9951b0-cd > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_9951b0-cd > .kt-inside-inner-col,.kadence-column_9951b0-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_9951b0-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_9951b0-cd > .kt-inside-inner-col{flex-direction:column;}.kadence-column_9951b0-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_9951b0-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_9951b0-cd{position:relative;}@media all and (max-width: 1024px){.kadence-column_9951b0-cd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_9951b0-cd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_9951b0-cd\"><div class=\"kt-inside-inner-col\"><style>.kb-image_63db32-d9.kb-image-is-ratio-size, .kb-image_63db32-d9 .kb-image-is-ratio-size{max-width:405px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_63db32-d9.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_63db32-d9 .kb-image-is-ratio-size{align-self:unset;}.kb-image_63db32-d9{max-width:405px;}.image-is-svg.kb-image_63db32-d9{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image_63db32-d9 img{width:100%;}.kb-image_63db32-d9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_63db32-d9 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-channels-1024x576.jpg\" alt=\"\" class=\"kb-img wp-image-684\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-channels-1024x576.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-channels-300x169.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-channels-768x432.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-channels-1536x864.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/content-marketing-channels-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_e99a38-9f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e99a38-9f > .kt-inside-inner-col,.kadence-column_e99a38-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e99a38-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e99a38-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e99a38-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e99a38-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e99a38-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column_e99a38-9f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_e99a38-9f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_e99a38-9f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_a1516d-d6, .wp-block-kadence-advancedheading.kt-adv-heading_a1516d-d6[data-kb-block=\"kb-adv-heading_a1516d-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a1516d-d6 mark, .wp-block-kadence-advancedheading.kt-adv-heading_a1516d-d6[data-kb-block=\"kb-adv-heading_a1516d-d6\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_a1516d-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a1516d-d6\">Channels<\/h3>\n\n\n\n<p>If you\u2019re doing search engine marketing, like pay-per-click, you then need to use those keywords to build your ad campaign. Ad campaigns are built on keywords. If you are doing an email marketing campaign, you\u2019ll need content for that email, which will require a writer to put together.<\/p>\n\n\n\n<p>Each one of your channels will be dependent on content. And that, in a nutshell, is how a content marketing strategy works. From audience and market segmentation research to keyword and search intent research. This trickles down to what needs to be put together for your content through these various channels.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing It is as easy as ABC \u2013 Always Be Creating. Learn why \u2018Content Is King\u2019 has become a digital marketing cliche. What Is Content Marketing? Content marketing is basically using content to expand your visibility and grow your audience through information. Most content can be boiled down into being either expert knowledge or&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"boostwebstudio","author_link":"https:\/\/dweeso.com\/author\/boostwebstudio\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/pages\/30"}],"collection":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"wp:attachment":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}