{"id":1002,"date":"2023-01-31T10:44:17","date_gmt":"2023-01-31T15:44:17","guid":{"rendered":"https:\/\/dweeso.com\/?page_id=1002"},"modified":"2023-02-03T04:00:57","modified_gmt":"2023-02-03T09:00:57","slug":"return-on-ad-spend-calculator","status":"publish","type":"page","link":"https:\/\/dweeso.com\/return-on-ad-spend-calculator\/","title":{"rendered":"Return on Ad Spend Calculator"},"content":{"rendered":"<style>#kt-layout-id_37afb9-d0 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_37afb9-d0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_37afb9-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}#kt-layout-id_37afb9-d0{background-image:url('https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-hero-e1664983016934.jpg');background-size:cover;background-position:50% 31%;background-attachment:scroll;background-repeat:no-repeat;}#kt-layout-id_37afb9-d0 > .kt-row-layout-overlay{opacity:0.90;background-image:linear-gradient(100deg, var(--global-palette9, #ffffff) 45%, rgba(57, 4, 58, 0) 30%);}#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep svg{fill:var(--global-palette3, #1A202C)!important;}@media all and (max-width: 1024px){#kt-layout-id_37afb9-d0 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_37afb9-d0 > .kt-row-column-wrap{padding-top:60px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_37afb9-d0{background:var(--global-palette7, #EDF2F7);background-image:none !important;}#kt-layout-id_37afb9-d0 [id*=\"jarallax-container-\"]{display:none !important;}#kt-layout-id_37afb9-d0 > .kt-row-layout-overlay{opacity:0.15;background-color:var(--global-palette7, #EDF2F7);background-image:url('https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-hero-e1664983016934.jpg');background-size:cover;background-position:60% 50%;background-attachment:scroll;background-repeat:no-repeat;mix-blend-mode:normal;}#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_37afb9-d0 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_37afb9-d0\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_37afb9-d0\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-none kt-v-gutter-none kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kb-theme-content-width\"><style>.kadence-column_2cc24c-4e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2cc24c-4e > .kt-inside-inner-col,.kadence-column_2cc24c-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2cc24c-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2cc24c-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2cc24c-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2cc24c-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2cc24c-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column_2cc24c-4e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_2cc24c-4e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2cc24c-4e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_7272ff-98, .wp-block-kadence-advancedheading.kt-adv-heading_7272ff-98[data-kb-block=\"kb-adv-heading_7272ff-98\"]{margin-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7272ff-98 mark, .wp-block-kadence-advancedheading.kt-adv-heading_7272ff-98[data-kb-block=\"kb-adv-heading_7272ff-98\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_7272ff-98, .wp-block-kadence-advancedheading.kt-adv-heading_7272ff-98[data-kb-block=\"kb-adv-heading_7272ff-98\"]{text-align:center!important;}}<\/style>\n<h1 class=\"kt-adv-heading_7272ff-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7272ff-98\">Return on Ad Spend Calculator<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2a4b5c-42, .wp-block-kadence-advancedheading.kt-adv-heading_2a4b5c-42[data-kb-block=\"kb-adv-heading_2a4b5c-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2a4b5c-42 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2a4b5c-42[data-kb-block=\"kb-adv-heading_2a4b5c-42\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_2a4b5c-42, .wp-block-kadence-advancedheading.kt-adv-heading_2a4b5c-42[data-kb-block=\"kb-adv-heading_2a4b5c-42\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading_2a4b5c-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2a4b5c-42\">Where to begin? Let\u2019s start with your goals and go from there. How to navigate the complex peaks and valleys of the digital landscape using data and probability models.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_9adcc4-bf{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns_9adcc4-bf .kt-button{font-weight:normal;font-style:normal;}.kt-btns_9adcc4-bf .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_9adcc4-bf .kt-btn-wrap-0 .kt-button::before{display:none;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns_9adcc4-bf{justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-left kt-btn-tablet-align-inherit kt-btn-mobile-align-center kt-btns-wrap kt-btns_9adcc4-bf\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false kb-btn-global-inherit wp-block-button__link\" href=\"https:\/\/dweeso.com\/online-presence-audit\/\"><span class=\"kt-btn-inner-text\">GEt A FREE CONSULTATION<\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_85ed0b-9b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_85ed0b-9b > .kt-inside-inner-col,.kadence-column_85ed0b-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_85ed0b-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_85ed0b-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_85ed0b-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_85ed0b-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_85ed0b-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column_85ed0b-9b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_85ed0b-9b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_85ed0b-9b\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_341def-df > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_341def-df > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_341def-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_341def-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_341def-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_341def-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_341def-df\" class=\"kt-row-layout-inner kt-layout-id_341def-df\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kb-theme-content-width\"><style>.kadence-column_0dc212-6a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0dc212-6a > .kt-inside-inner-col,.kadence-column_0dc212-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0dc212-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0dc212-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0dc212-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0dc212-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0dc212-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column_0dc212-6a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_0dc212-6a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0dc212-6a\"><div class=\"kt-inside-inner-col\">\n\n<html  lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n  \n        <title>Growth Calculator for Startups<\/title>\n\n         <link href=\"https:\/\/cdn.jsdelivr.net\/npm\/bootstrap@5.3.0-alpha1\/dist\/css\/bootstrap.min.css\" rel=\"stylesheet\" integrity=\"sha384-GLhlTQ8iRABdZLl6O3oVMWSktQOp6b7In1Zl3\/Jr59b6EGGoI1aFkw7cmDA6j6gD\" crossorigin=\"anonymous\">\n        <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/ion-rangeslider\/2.3.1\/css\/ion.rangeSlider.min.css\" \/>\n\n        <link rel=\"stylesheet\" href=\"https:\/\/pro.fontawesome.com\/releases\/v5.14.0\/css\/solid.css\" integrity=\"sha384-qJugmlTDyF5CNuv00JB+04BCmCVi5C2ZZhsIVMX0wxWr7U3ZuOsmO+nOLtoTxeWG\" crossorigin=\"anonymous\">\n        \n        <link rel=\"stylesheet\" href=\"https:\/\/pro.fontawesome.com\/releases\/v5.14.0\/css\/brands.css\" integrity=\"sha384-DkuHshSFBB5Ozmaoq36ICABPCsIIbamipzuH7NO0sxDIDrJloLD43yBzNLI3gxS6\" crossorigin=\"anonymous\">\n        \n        <link rel=\"stylesheet\" href=\"https:\/\/pro.fontawesome.com\/releases\/v5.14.0\/css\/fontawesome.css\" integrity=\"sha384-CAxg0L30Vie2vI3AniQ4UA+pSswoJmr\/MK5Dl5DP9YlE1nzJn4z5updw5S3i\/Nsn\" crossorigin=\"anonymous\">\n\n        \n\n      <!--  <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>-->\n    \n\n\n<style>\nhtml,\n\n\nbody {\n  text-align: left;\n  background-color: #fff;\n  font-family: Alata, sans-serif;\n  \/*font-size: 1rem;*\/\n}\n\n.row {\n    --bs-gutter-x: 1.5rem;\n    --bs-gutter-y: 0;\n    display: flex;\n    flex-wrap: wrap;\n    margin-top: calc(-1 * var(--bs-gutter-y));\n    margin-right: calc(-.5 * var(--bs-gutter-x));\n    margin-left: calc(-.5 * var(--bs-gutter-x));\n}\n\n@media (min-width: 768px){\n.col-md-6 {\n    flex: 0 0 auto;\n    width: 50%;\n}\n}\n\n\/*\n     -------------------------------------------\n     HEADER\n     -------------------------------------------\n *\/\n\n\n\/***************************************************************************************************************\/\n\n\n\n\/** HEADERS *********************************\/\n\nh1,\n\n.h1\n {\n\n    font-weight: 700;\n    font-size: 48px;\n    line-height: 1.25;\n \n  color: #39043a;\n\n}\n\nh1,\nh2,\nh3,\nh4,\nh5,\nh6 {\n  margin-top: 0;\n  margin-bottom: 0.5rem;\n}\n\n\nh5 {\n  font-size: 1.25em;\n  padding-bottom: 10px;\n  margin-bottom: 20px;\n  border-bottom: 1px solid #24c4f0;\n}\n\nh6 {\n  font-size: 1em;\n}\n\n\n\/** TEXT **************************************\/\n\np {\n  margin-top: 0;\n  margin-bottom: 1rem;\n}\n\n.lead {\n  font-size: 1.5rem;\n  font-weight: 300;\n  color: #1f1f1f;\n}\n\nb,\nstrong {\n  font-weight: bold;\n}\n\n.capitalize {\n  text-transform: uppercase;\n}\n\nli {\n  margin: 10px 0;\n}\n\n.dot {\n  color: #24c4f0;\n  font-size: 3rem;\n  line-height: 0;\n}\n\n.small-print {\n  font-size: 13px;\n  color: #666;\n  text-transform: uppercase;\n}\n\n.bs-tooltip-auto[x-placement^=bottom] .arrow::before,\n.bs-tooltip-bottom .arrow::before {\n  border-bottom-color: #004282;\n}\n\n.bs-tooltip-auto[x-placement^=top] .arrow::before,\n.bs-tooltip-top .arrow::before {\n  border-top-color: #004282;\n}\n\n.tooltip-inner {\n  background: #004282;\n}\n\n\n\/** HIGHLIGHT *******************************\/\n\n::-moz-selection {\n  color: #004282;\n  background: #24c4f0;\n}\n\n::selection {\n  color: #004282;\n  background: #24c4f0;\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\/*\n     -------------------------------------------\n     Links & Buttons\n     -------------------------------------------\n*\/\n\na,\nlabel i {\n \/* color: #24c4f0; *\/\n   color:#004282;\n  text-decoration: none;\n  background-color: transparent;\n  -webkit-text-decoration-skip: objects;\n  -webkit-transition: all 0.7s ease-in-out;\n  -moz-transition: all 0.7s ease-in-out;\n  -o-transition: all 0.7s ease-in-out;\n  transition: all 0.7s ease-in-out;\n}\n\na:hover,\nlabel i:hover {\n  color: #22b3db;\n  text-decoration: none;\n  -webkit-transition: all 0.7s ease-in-out;\n  -moz-transition: all 0.7s ease-in-out;\n  -o-transition: all 0.7s ease-in-out;\n  transition: all 0.7s ease-in-out;\n}\n\na:not([href]):not([tabindex]) {\n  color: inherit;\n  text-decoration: none;\n}\n\na:not([href]):not([tabindex]):hover,\na:not([href]):not([tabindex]):focus {\n  color: inherit;\n  text-decoration: none;\n}\n\na:not([href]):not([tabindex]):focus {\n  outline: 0;\n}\n\/*\nbutton,\n.btn,\n.btn:focus,\n.btn:hover,\n.btn:active,\ninput,\ninput:focus,\ninput:hover,\ninput:active {\n  outline: 0 !important;\n  outline-offset: 0 !important;\n  background-image: none !important;\n  -webkit-box-shadow: none !important;\n  box-shadow: none !important;\n}\n*\/\n.btn {\n  padding: 15px 20px;\n}\n\n.btn-default {\n  color: #fff;\n  font-weight: bold;\n  font-size: 0.9em;\n  text-transform: uppercase;\n  \n  background: #24c4f0;\n  border-radius: 50px;\n  -webkit-transition: all 0.7s ease-in-out;\n  -moz-transition: all 0.7s ease-in-out;\n  -o-transition: all 0.7s ease-in-out;\n  transition: all 0.7s ease-in-out;\n}\n\n.btn-default:hover {\n  color: #fff !important;\n  background: #22b3db;\n  -webkit-transition: all 0.7s ease-in-out;\n  -moz-transition: all 0.7s ease-in-out;\n  -o-transition: all 0.7s ease-in-out;\n  transition: all 0.7s ease-in-out;\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\/*\n     -------------------------------------------\n     FORMS\n     -------------------------------------------\n *\/\n\ninput,\ntextarea,\nselect {\n  border: 1px solid #dde6e9;\n  box-shadow: none;\n  -moz-box-shadow: none;\n  -webkit-box-shadow: none;\n  border-radius: 7px;\n  padding: 12px 15px !important;\n  background: #efefef;\n  -moz-appearance: none;\n  -webkit-appearance: none;\n  appearance: none;\n  padding-left: 60px !important; \n}\n\nselect {\n  width: 100% !important;\n  height: calc(3rem + 2px);\n  margin-top: 0 !important;\n  background: url('..\/img\/select-arrow.svg') no-repeat right #efefef;\n  background-position: 100% 0;\n  padding-right: 55px !important;\n}\n\n@media all and (-ms-high-contrast: none),\n(-ms-high-contrast: active) {\n  select {\n    background: #efefef;\n  }\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\n\/*\n    -------------------------------------------\n        PAYMENT AMOUNT CALCULATOR\n    -------------------------------------------\n*\/\n\nmain {\n  \/*padding-top: 80px;*\/\n}\n\n#payment-calculator, #refinance-calculator {\n  \/*padding: 30px 50px 60px;*\/\n  padding-top:20px;\n}\n\naside {\n \/* padding: 40px 50px 30px !important;  *\/\n  padding-top:40px;\n  right: 0;\n  border-left: 1px solid #dde6e9;\n  box-shadow: 0 0 5px rgba(27, 27, 27, .15);\n  position:relative !important;\n}\n\n.input-container {\n  position: relative;\n}\n\n.dollar-sign,\n.dollar-sign-left {\n    width: 50px;\n    height: 50px;\n    position: absolute;\n    top: 0;\n   \/* background: #24c4f0;  *\/\n    background: #08a424;\n    text-align: center;\n    padding-top: 8px;\n    font-weight: bold;\n    color: #fff;\n    font-size: 20px;\n}\n\n#sale_value, #purchase_price, #down_payment, #mortgage_amount {\n padding-left: 60px !important; \n}\n\n#FormattedPrepaymentAmount {\n  padding-left: 50px !important;\n}\n\n.dollar-sign-left {\n  left: 0;\n  border-top-left-radius: 5px;\n  border-bottom-left-radius: 5px;\n}\n\n.dollar-sign {\n  right: 0;\n  border-top-right-radius: 5px;\n  border-bottom-right-radius: 5px;\n}\n\n#payment {\n  background: #fff;\n  position: relative;\n  min-height: 145px;\n  margin: 12px auto 30px;\n  padding: 43px 15px;\n  border: 1px solid #dde6e9;\n  text-align: center;\n  border-radius: 10px;\n  overflow: hidden;\n  box-shadow: 3px 4px 10px rgba(27, 27, 27, .2);\n}\n\n#payment .small-print {\n  position: absolute;\n  left: 0;\n  right: 0;\n  \/*bottom: 15px;*\/\n  top:15px;\n}\n\n#payment-amount {\n  color: #004281;\n  font-size: 42px;\n  font-weight: bold;\n}\n\n.Cal1Div2-1,\n.Cal1Div2-2 {\n  margin: 4px;\n  padding: 10px 20px;\n}\n\n.Cal1Div2-1 {\n  border: 1px solid #dde6e9;\n  border-radius: 5px;\n  background-color: #f5f5f8;\n}\n\n.Cal1Div2-2 {\n  background-color: #fff;\n}\n\n.Cal1Div2-1 span,\n.Cal1Div2-2 span {\n  float: right;\n}\n\n.Cal1Div2-1 div,\n.Cal1Div2-2 div {\n  display: inline-block;\n  font-weight: bold;\n}\n\n.irs--round .irs-from,\n.irs--round .irs-to,\n.irs--round .irs-single,\n.irs--round .irs-bar {\n  \/*background-color: #24c4f0;*\/\n  background-color:#000;\n}\n\n.irs--round .irs-from:before,\n.irs--round .irs-to:before,\n.irs--round .irs-single:before {\n  \/*border-top-color: #24c4f0;*\/\n  border-top-color: #000;\n}\n\n.irs--round .irs-min,\n.irs--round .irs-max {\n  color: #1f1f1f;\n  font-size: 12px;\n  padding: 7px 10px;\n  font-weight: bold;\n}\n\n.irs--round .irs-from,\n.irs--round .irs-to,\n.irs--round .irs-single {\n  padding: 5px 10px;\n}\n\n.irs--round .irs-handle {\n  width: 35px;\n  height: 35px;\n  \/*border: 7px solid #24c4f0;*\/\n  border: 7px solid #000;\n  \n  box-shadow: 2px 2px 10px rgba(27, 27, 27, .4);\n}\n\n.irs--round .irs-line {\n  height: 15px;\n  border-radius: 50px;\n  background-color: #dee7eb;\n}\n\n.irs--round .irs-bar {\n  height: 15px;\n  border-radius: 50px !important;\n}\n\n.irs-from,\n.irs-to,\n.irs-single {\n  top: -5px;\n}\n\nlabel {\n  font-weight: bold;\n}\n\n#additional-options, #additional-options2 {\n  display: none;\n \/* padding: 0 50px 50px !important;*\/\n}\n\n#accordion {\n  text-align: left;\n}\n\n#accordion .card {\n  border: 0;\n  border-left: 1px solid #dde6e9;\n  border-right: 1px solid #dde6e9;\n  border-radius: 0;\n}\n\n#accordion .card:first-child {\n  border-top-left-radius: 10px;\n  border-top-right-radius: 10px;\n  border-top: 1px solid #dde6e9;\n}\n\n#accordion .card:last-child {\n  overflow: hidden;\n  border-bottom-left-radius: 10px;\n  border-bottom-right-radius: 10px;\n  border-bottom: 1px solid #dde6e9;\n}\n\n#accordion .card:last-child .card-header {\n  border: none;\n}\n\n#accordion .card-header {\n  cursor: pointer;\n  -webkit-transition: all 0.5s ease-in-out;\n  -moz-transition: all 0.5s ease-in-out;\n  -o-transition: all 0.5s ease-in-out;\n  transition: all 0.5s ease-in-out;\n}\n\n#accordion .card-header h3 {\n  font-size: 1.1em;\n  text-transform: inherit;\n  font-weight: normal;\n  color: #1f1f1f;\n}\n\n#accordion .card-header:hover h3 {\n  color: #fff;\n}\n\n#accordion .card-header i {\n  transition: all 0.4s ease;\n  margin-right: 15px;\n}\n\n#accordion .card-header[aria-expanded=true] i {\n  transform: rotateZ(-180deg);\n}\n\n#accordion .card-header[aria-expanded=true] h3 {\n  font-weight: 900;\n  color: #fff;\n}\n\n#accordion .card-header,\n#accordion .collapse {\n  border-bottom: 1px solid #dde6e9;\n}\n\n#accordion .card-header:hover,\n#accordion .card-header[aria-expanded=true] {\n \/* background: #004282;*\/\n   background:#000;\n  -webkit-transition: all 0.5s ease-in-out;\n  -moz-transition: all 0.5s ease-in-out;\n  -o-transition: all 0.5s ease-in-out;\n  transition: all 0.5s ease-in-out;\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\/*\n    -------------------------------------------\n        APPLY PAYMENTS MODAL\n    -------------------------------------------\n*\/\n\n#ApplyPrepaymentsDiv .dollar-sign {\n  right: 15px;\n}\n\n#ApplyPrepaymentsDiv .col-lg-6 {\n  margin-top: 20px;\n}\n\n#PrepaymentResults {\n  margin: 30px 0 20px;\n}\n\n#PrepaymentAmortization {\n  padding: 0 10px;\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\/*\n    -------------------------------------------\n        AMORTIZATION SCHEDULE - MODAL\n    -------------------------------------------\n*\/\n\n#ScheduleTable tr td:first-child {\n  font-weight: bold;\n}\n\n.ScheduleTable {\n  padding: 0;\n  margin: 0;\n}\n\n.ScheduleTable th {\n  padding: 10px;\n  margin: 0;\n\/*  background: #004281;*\/\n  background: #900495;\n  text-align: center;\n  font-weight: bold;\n  color: #fff;\n  font-size: 14px;\n}\n\n.ScheduleTable td {\n  text-align: center;\n  font-size: 14px;\n  color: #1a1a1a;\n}\n\n.ScheduleTableOdd {\n  border: 1px solid #dde6e9;\n  border-left: 0;\n  border-right: 0;\n  border-radius: 5px;\n  background-color: #f5f5f8;\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\/*\n    -------------------------------------------\n        COMPARE MORTGAGE - MODAL\n    -------------------------------------------\n*\/\n\n#CompareMortgageDiv {\n  height: 450px;\n  overflow: scroll !important;\n}\n\n#CompareMortgageDiv table tr {\n  height: 100px;\n}\n\n#CompareMortgageDiv .small-print {\n  display: block;\n  text-align: center;\n  padding: 15px;\n}\n\n#CompareMortgageDiv .col-lg-4 .box:nth-child(4) .small-print,\n#CompareMortgageDiv .col-lg-4 .box:nth-child(5) .small-print,\n#CompareMortgageDiv .col-lg-4 .box:nth-child(6) .small-print {\n  margin-top: 20px;\n}\n\n#CompareMortgageDiv .col-lg-4 .box:nth-last-child(-n+4) {\n  padding: 15px;\n  margin: 10px 0;\n  border-radius: 10px;\n  border: 1px solid #dde6e9;\n}\n\n#CompareMortgageDiv .col-lg-4 .box:nth-last-child(-n+4) p {\n  margin: 0;\n  color: #004281;\n  text-align: center;\n  font-size: 26px;\n  font-weight: bold;\n}\n\n#CompareMortgageDiv .col-lg-4 .box:nth-last-child(-n+4) .small-print {\n  padding: 5px;\n}\n\n\n\/***************************************************************************************************************\/\n\n\n\/*\n    -------------------------------------------\n        RESPONSIVE\n    -------------------------------------------\n*\/\n\n@media (min-width: 990px) {\n  aside {\n    height: 100vh;\n   \/* position: fixed !important; *\/\n    -webkit-animation-name: fadeInRight;\n    animation-name: fadeInRight;\n    animation-delay: 0.5s;\n    -webkit-animation-duration: 1s;\n    animation-duration: 1s;\n    -webkit-animation-fill-mode: both;\n    animation-fill-mode: both;\n  }\n\n  @-webkit-keyframes fadeInRight {\n      0% {\n          opacity: 0;\n          -webkit-transform: translate3d(100%, 0, 0);\n          transform: translate3d(100%, 0, 0);\n      }\n      to {\n          opacity: 1;\n          -webkit-transform: translateZ(0);\n          transform: translateZ(0);\n      }\n  }\n  @keyframes fadeInRight {\n      0% {\n          opacity: 0;\n          -webkit-transform: translate3d(100%, 0, 0);\n          transform: translate3d(100%, 0, 0);\n      }\n      to {\n          opacity: 1;\n          -webkit-transform: translateZ(0);\n          transform: translateZ(0);\n      }\n  }\n\n  #ScheduleDiv,\n  #PrepaymentAmortization {\n    height: 400px;\n    overflow: auto;\n  }\n  \n \n  \n}\n\n@media (max-width: 1100px) {\n  aside {\n   \/* padding: 40px 30px 30px !important; *\/\n    padding-top: 40px;\n  }\n  \n  \n\t\n  \n  \n}\n\n@media (max-width: 990px) {\n  aside {\n    padding: 20px 30px 0 !important;\n    box-shadow: none;\n  }\n  #payment-calculator, #refinance-calculator\n  #additional-options, #additional-options2 {\n   \/* padding: 30px 20px 50px !important; *\/\n  }\n  aside {\n    padding-left: 20px !important;\n    padding-right: 20px !important;\n  }\n  \n}\n\n@media (max-width: 767px) {\n  #tab1 h1,\n  #tab1 h4,\n  #tab1 .alert {\n    text-align: center;\n  }\n  #tab1 h4 {\n    margin-bottom: 20px;\n  }\n  #payment-frequency-label {\n    margin-top: 20px;\n  }\n  \n  \n}\n\n@media (max-width: 650px) {\n  h1 {\n    font-size: 1.7em;\n  }\n  .dot {\n    font-size: 1.4em;\n  }\n  .alert {\n    padding: .75rem;\n  }\n  .ScheduleTable td {\n    font-size: 11px;\n    padding: 5px;\n  }\n  \n  \n  \n  \n}\n\n\n@media (max-width: 650px) {\n\n   #heading-amortization-schedule{\n     display:none !important;\n  \n    }\n\n}\n\n\/*\ninput[type=text], select,  textarea, number {\n    width: 100%;\n    padding: 6px 0 6px 0;\n    border: none;\n    border-bottom: 1px solid #e2e8ee;\n    resize: vertical;\n    color: #333333;\n    border-radius: 0px;\n    letter-spacing: -0.25px;\n\tbackground:transparent;\n}\n*\/\n\n.nav-link{\n\n    cursor: pointer;\n\tcolor: #004282;\n}\n\n.nav-link.active{\n\n   color:#333;\n}\n\n.container-fluid{\n\n  padding-left: 0px !important;\n  padding-right:0px !important;\n  \n}\n  .sqs-block-code .sqs-block-content :last-child {\n    margin-bottom: none !important;\n}\n<\/style>\n <\/head> \n<body>\n<main class=\"container-fluid\">\n\n<div id=\"city\"><\/div>\n  <!--begin::Tabs--\n        <ul class=\"nav nav-bold nav-tabs nav-tabs-line nav-tabs-line-3x nav-tabs-line-transparent-white nav-tabs-line-active-border-success mt-3 px-8\" role=\"tablist\">\n            <li class=\"nav-item\">\n                <div class=\"nav-link active show\" data-toggle=\"tab\" href=\"#\" id=\"tab_1\"  >Purchase<\/div>\n            <\/li>\n            <li class=\"nav-item\">\n                <div class=\"nav-link\" data-toggle=\"tab\" href=\"#\" id=\"tab_2\" >Renewal or Refinance<\/div>\n            <\/li>\n            \n\t\t\t\n        <\/ul>\n        <!--end::Tabs-->\n   \n<!--end::Header-->\n\n<!--begin::Content-->\n<div class=\"tab-content\">\n    <!--begin::Tabpane-->\n    <div class=\"tab-pane active show p-8\" id=\"tab1\" role=\"tabpanel\">\n\t\n\t\n\t      <section id=\"tab11\" >\n        <div class=\"Cal1Div1 row\">\n            <div id=\"payment-calculator\" class=\"col-lg-8 order-1\">\n           \n                <h3>ROI Growth Calculator &#8211; 5 Year Plan<\/h3>\n\n                <div class=\"row\">\n                    <div class=\"col-md-6\">\n                       <label>What is your goal for units sold in 5 years? <\/label>\n                         \n                        <div class=\"input-container\">\n                            <!--<input ng-model=\"FormattedMortgageAmount\" id=\"FormattedMTGAmount\"  class=\"w-100\" type=\"text\" \/>-->\n\t\t\t\t\t\t\t<span class=\"dollar-sign-left\">#<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"units\" autocomplete=\"off\" name=\"units\" class=\"w-100\"  value=\"\" >\n\t\t\t\t\t\t\t\n                            <!--<span class=\"dollar-sign-left\">$<\/span>-->\n                            \n                        <\/div>\n                    <\/div>\n\t\t\t\t\n                    <div class=\"col-md-6\">\n                       <label>What is the Average Value of Sale?<!-- <i class=\"fas fa-question-circle\" data-toggle=\"tooltip\" data-placement=\"bottom\" data-original-title=\"This is the total amount of your mortgage. Remember to subtract your downpayment from the price of the property you intent to purchase. This does not include closing costs like legal fees.\"><\/i>--><\/label>\n                         \n                        <div class=\"input-container\">\n                            <!--<input ng-model=\"FormattedMortgageAmount\" id=\"FormattedMTGAmount\"  class=\"w-100\" type=\"text\" \/>-->\n\t\t\t\t\t\t\t<span class=\"dollar-sign-left\">$<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"sale_value\" autocomplete=\"off\" name=\"sale_value\" class=\"w-100\"  value=\"\" >\n\t\t\t\t\t\t\t\n                            \n                     \n                            <!--<span class=\"dollar-sign-left\">$<\/span>-->\n                            \n                        <\/div>\n                    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t  <h5 class=\"mt-5\">Adjust values if needed<\/h5>\n                 <div class=\"row \">\t\t\t\t\n\t\t\t\t   \n\t\t\t\t\t\n\t\t\t\t\t <div class=\"col-md-12\">\n\t\t\t\t\t   \n                       \n                       <div class=\"row\">\n\t\t\t\t\t     <div class=\"col-md-6\">\n\t\t\t\t\t\t   <label>Expected YoY Rate of Growth? <\/label>\n\t\t\t\t\t\t     <div class=\"input-container\">\n                          <!--  <input ng-model=\"FormattedMortgageAmount\" id=\"FormattedMTGAmount\"  class=\"w-100\" type=\"text\" \/>  -->\n\t\t\t\t\t\t    <span class=\"dollar-sign-left\">%<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"yoy_perc\" name=\"yoy_perc\" class=\"w-100\" value=\"10\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                            \n                        <\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t\t  \n\t\t\t\t\t\t <div class=\"col-md-6\">\n\t\t\t\t\t\t    <label>Expected MoM Rate of Growth?<\/label>\n\t\t\t\t\t\t      <div class=\"input-container\">\n                          <!--  <input ng-model=\"FormattedMortgageAmount\" id=\"FormattedMTGAmount\"  class=\"w-100\" type=\"text\" \/>  -->\n\t\t\t\t\t\t    <span class=\"dollar-sign-left\">%<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"mom_perc\" name=\"mom_perc\" class=\"w-100\" value=\"10\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                           \n                        <\/div>\n\t\t\t\t\t\t \n\t\t\t\t\t\t <\/div>  \n                       \n\t\t\t\t\t\t<\/div>\n                    <\/div>\n\t\t\t\t<\/div>\t\n\t\t\t\t  <div class=\"row\">\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t <div class=\"col-md-12 mt-4\">\n\t\t\t\t\t   \n                       \n                       <div class=\"row\">\n\t\t\t\t\t     <div class=\"col-md-6\">\n\t\t\t\t\t\t  <label>Close Rate <\/label>\n\t\t\t\t\t\t     <div class=\"input-container\">\n                            <span class=\"dollar-sign-left\">%<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"close_rate\" name=\"close_rate\" class=\"w-100\" value=\"20\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                            \n                        <\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t\t <div class=\"col-md-6\">\n\t\t\t\t\t\t   <label>Lead-to-Opportunity <\/label>\n\t\t\t\t\t\t      <div class=\"input-container\">\n                             <span class=\"dollar-sign-left\">%<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"lead\" name=\"lead\" class=\"w-1lead00\" value=\"13\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                           \n                        <\/div>\n\t\t\t\t\t\t \n\t\t\t\t\t\t <\/div>  \n                       \n\t\t\t\t\t\t<\/div>\n                    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t <div class=\"row\">\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t <div class=\"col-md-12 mt-4\">\n\t\t\t\t\t   \n                       \n                       <div class=\"row\">\n\t\t\t\t\t     <div class=\"col-md-4\">\n\t\t\t\t\t\t  <label>CVR (Lead) <\/label>\n\t\t\t\t\t\t     <div class=\"input-container\">\n                             <span class=\"dollar-sign-left\">%<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"cvr\" name=\"cvr\" class=\"w-100\" value=\"4\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                            \n                        <\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t\t <div class=\"col-md-4\">\n\t\t\t\t\t\t   <label>CTR <\/label>\n\t\t\t\t\t\t      <div class=\"input-container\">\n                             <span class=\"dollar-sign-left\">%<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"ctr\" name=\"ctr\" class=\"w-1lead00\" value=\"2\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                           \n                             <\/div>\n\t\t\t\t\t\t \n\t\t\t\t\t\t <\/div>  \n\t\t\t\t\t\t \n\t\t\t\t\t\t <div class=\"col-md-4\">\n                       <label>Avg. CPC<\/label>\n                       \n\t\t\t\t\t\t      <div class=\"input-container\">\n                            <span class=\"dollar-sign-left\">$<\/span>\n\t\t\t\t\t\t\t<input type=\"text\" id=\"cpc\" name=\"cpc\"  class=\"w-100\" value=\"2.00\" >\n                           <!-- <span class=\"dollar-sign-left\">$<\/span>  -->\n                           \n                        <\/div>\n\t\t\t\t\t\t \n\t\t\t\t\t\t\n                    <\/div>\n                       \n\t\t\t\t\t\t<\/div>\n                    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t<div class=\"table-responsive\">\t\t\t\n          <table width=\"100%\" cellpadding=10 cellspacing=0 class=\"ScheduleTable mt-5\">\n                <thead>\n                    <tr>\n                        <th width='45'>Timeframe<\/th>\n                        <th>Sales<\/th>\n                        <th>MQLs<\/th>\n                        <th>Contacts<\/th>\n                        <th>Clicks<\/th>\n                        <th>Impressions<\/th>\n                    <\/tr>\n                <\/thead>\n                <tbody id=\"ScheduleTable\">\n                  \n                <\/tbody>\n\t\t\t\t<tfoot>\n\t\t\t\t  <tr>\n\t\t\t\t     <td><b>Total<\/b><\/td>\n\t\t\t\t\t <td><span id=\"sales_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"mqls_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"contacts_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"clicks_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"impressions_total\"><\/span><\/td>\n\t\t\t\t  <\/tr>\n\t\t\t\t<\/tfoot>\n            <\/table>\n\t<\/div>\t\t\n\t\t\n    <div class=\"table-responsive\">\t\n     <table width=\"100%\" cellpadding=10 cellspacing=0 class=\"ScheduleTable\">\n                <thead>\n                    <tr>\n                        <th width='45'>Timeframe<\/th>\n                        <th>Sales<\/th>\n                        <th>MQLs<\/th>\n                        <th>Contacts<\/th>\n                        <th>Clicks<\/th>\n                        <th>Impressions<\/th>\n                    <\/tr>\n                <\/thead>\n                <tbody id=\"MonthlyTable\">\n                  \n                <\/tbody>\n\t\t\t\t<tfoot>\n\t\t\t\t  <tr>\n\t\t\t\t     <td><b>Total<\/b><\/td>\n\t\t\t\t\t <td><span id=\"sales_monthly_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"mqls_monthly_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"contacts_monthly_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"clicks_monthly_total\"><\/span><\/td>\n\t\t\t\t\t <td><span id=\"impressions_monthly_total\"><\/span><\/td>\n\t\t\t\t  <\/tr>\n\t\t\t\t<\/tfoot>\n            <\/table>\n\t\t<\/div>\t\t\n\t\t\t   \n            <\/div>\n\n\n\n            <aside class=\"Cal1Div2 col-lg-4 order-2\">\n                                <h4 class=\"text-center text-dark\">Projections<\/h4>\n                 \n                \n                <div class=\"Cal1DivBody2\" style=\"padding:0px !important;font-size:13px;\">\n                    <div id=\"payment\">\n\t\t\t\t\t  <div class=\"small-print\">Estimated Cost per Acquistion<\/div>\n                        <div id=\"estimatedCpa\"><\/div>\n\t\t\t\t\t\t\n                                                \n                         \n                     <!--   <div id=\"Cal1AjaxIcon\" style=\"margin-top:10px;\"><img decoding=\"async\" src=\"img\/loader.gif\" width=\"32\" \/><\/div>\n                        <div style=\"color: #999;\">{{ Output.PaymentFrequency }}<\/div> -->\n                    <\/div>\n\n\n                   \n\n                    <div class=\"Cal1Div2-1\">\n                        <div>Monthly Budget Estimate<\/div><span><span id=\"monthly_budget_estimate\"><\/span><\/span>\n                         \n                    <\/div>\n\n                    <div class=\"Cal1Div2-2\">\n                        <div>Yearly Budget Estimate<\/div><span><span id=\"cost_annual_budget\"><\/span><\/span>\n                         \n                    <\/div>\n\t\t\t\t\t\n\t\t\t\t\t <div class=\"Cal1Div2-1\" >\n                       <div>True Conversion Rate<\/div><span><span id=\"true_conversion_rate\"><\/span><\/span>\n                         \n                    <\/div>\n\n                    \n                <\/div>\n\n                    <!--            <a href=\"https:\/\/dominionlending.ca\/mortgage-brokers\" target=\"_self\" class=\"w-100 mt-2 btn btn-default\" rel=\"noopener\">\n                    Find an Expert\n                <\/a>  --->\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"additional-options2 mt-3\">\n\t\t\t        <div id=\"ScheduleDiv\">\n\t\t\t<div class=\"text-center mt-3\">\t\t\n\t\t\t    <h4>Y1 Avg. Monthly<\/h4>\n\t\t\t<table width=\"100%\" cellpadding=\"4\" cellspacing=0 class=\"y1Table\">\n                <thead>\n                    <tr>\n                      \n                        <th>Sales<\/th>\n                        <th>MQLs<\/th>\n                        <th>Contacts<\/th>\n                        <th>Clicks<\/th>\n                        <th>Impressions<\/th>\n                    <\/tr>\n                <\/thead>\n                <tbody id=\"y1Table\">\n                  \n\t\t\t\t\t <td class=\"text-center\"><span id=\"Y1_avg_monthly_sales\"><\/span><\/td>\n\t\t\t\t\t <td class=\"text-center\"><span id=\"Y1_avg_monthly_mqls\"><\/span><\/td>\n\t\t\t\t\t <td class=\"text-center\"><span id=\"Y1_avg_monthly_contacts\"><\/span><\/td>\n\t\t\t\t\t <td class=\"text-center\"><span id=\"Y1_avg_monthly_clicks\"><\/span><\/td>\n\t\t\t\t\t <td class=\"text-center\"><span id=\"Y1_avg_monthly_impressions\"><\/span><\/td>\n                <\/tbody>\n\t\t\t\t\n            <\/table>\n\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\n            \n        <\/div>\n\t\n\t<\/div>\n                 \n            <\/aside>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n        <\/div>\n    <\/section>\n\t\n\t\n    \n<\/main>\n\n           \n        <\/div>\n\n\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\n      \n        <!-- Bootstrap -->\n          <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@popperjs\/core@2.11.6\/dist\/umd\/popper.min.js\" integrity=\"sha384-oBqDVmMz9ATKxIep9tiCxS\/Z9fNfEXiDAYTujMAeBAsjFuCZSmKbSSUnQlmh\/jp3\" crossorigin=\"anonymous\"><\/script>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/bootstrap@5.3.0-alpha1\/dist\/js\/bootstrap.min.js\" integrity=\"sha384-mQ93GR66B00ZXjt0YO5KlohRA5SY2XofN4zfuZxLkoj1gXtW8ANNCe9d5Y3eG5eD\" crossorigin=\"anonymous\"><\/script>\n\t\t\n\t\t\n\t\t<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/3.7.1\/chart.min.js\"><\/script>\n\t\t\n\t\t\n\n   <script> \n   const monthNames = [\"Jan\", \"Feb\", \"Mar\", \"Apr\", \"May\", \"Jun\",\n  \"Jul\", \"Aug\", \"Sep\", \"Oct\", \"Nov\", \"Dec\"];\n\n\n    var today = new Date();\n    var dd = today.getDate();\n    var mm = today.getMonth()+1; \/\/January is 0!\n    var yyyy = today.getFullYear();\n\n    if(dd<10){\n        dd='0'+dd;\n    } \n    if(mm<10){\n        mm='0'+mm;\n    } \n\n    today = yyyy+'-'+mm+'-'+dd;                \n  \/\/  document.getElementById(\"date\").defaultValue =today+\"\";\n\n\nfunction format_en(num)\n{\n\t  \n\tif(isNaN(num)){\n\t  return num;\n\t}else {  \n\tvar num_parts = num.toString().split(\",\");\n\tnum_parts[0] = num_parts[0].replace(\/\\B(?=(\\d{3})+(?!\\d))\/g, \",\");\n\treturn num_parts.join(\".\");\n\t}\n}\n\n\nfunction round(num){\n\n   if((num % 1) > 0.5){\n   \n     num = Math.round(num);\n   }\n   else{\n   \n      num = Math.floor(num);\n   }\n\n    return num;\n\n}\n\n\/\/calculate();\n\n\t\nfunction calculate(){\n\t\n\t   $('#myChart').remove();\n\t   \n\t   var units = parseInt($(\"#units\").val());\n\t   \n\t \n       var sale_value = $(\"#sale_value\").val();\n\t   \n\t   sale_value = sale_value.replace(\/[$,]+\/g, '');\n\t   \n\t   console.log('SaleValue='+sale_value);\n\t   \n\t   \n\t   var cpc = $(\"#cpc\").val();\n\t   \n\t   cpc = cpc.replace(\/[$,]+\/g, '');\n\t   \n\t   \/\/console.log('CPC='+cpc)\n\t   \n\t   \n\t   var yoy_perc = $(\"#yoy_perc\").val();\n\t   \n\t   yoy_perc = yoy_perc.replace(\/[%,]+\/g, '');\n\t   \n\t   yoy_perc = yoy_perc\/100;\n\t   \n\t   console.log('YoY='+yoy_perc)\n\t   \n\t   \n\t   var close_rate = $(\"#close_rate\").val();\n\t   \n\t   close_rate = close_rate.replace(\/[%,]+\/g, '');\n\t   \n\t   close_rate = close_rate\/100;\n\t   \n\t   \n\t   \n\t   var mom_perc = $(\"#mom_perc\").val();\n\t   \n\t   mom_perc = mom_perc.replace(\/[%,]+\/g, '');\n\t   \n\t   mom_perc = mom_perc\/100; \n\t   \n\t   \n\t   var lead = $(\"#lead\").val();\n\t   \n\t   lead = lead.replace(\/[%,]+\/g, '');\n\t   \n\t   lead = lead\/100; \n\t   \n\t   \n\t   var cvr = $(\"#cvr\").val();\n\t   \n\t   cvr = cvr.replace(\/[%,]+\/g, '');\n\t   \n\t   cvr = cvr\/100;\n\n       var ctr = $(\"#ctr\").val();\n\t   \n\t   ctr = ctr.replace(\/[%,]+\/g, '');\n\t   \n\t   ctr = ctr\/100;\t   \n\t   \n\t   \n\t  \n\t   \n\t   \n\t   \n\t   \/*************** Calculations ***********\/\n\t   \n\t   \n\t   var downVal = (1 + (1 + yoy_perc) + Math.pow((1 + yoy_perc),2) + Math.pow((1 + yoy_perc),3) + Math.pow((1 + yoy_perc),4) );\n\t   \n\t   var sales1 = units \/ downVal;\n\t   \n\t  \n\t   \n\t  \/\/ sales1 = round(sales1);\n\t   \n\t \/\/  alert(sales1);\n\t   \n\t \n\t   \/***********   display results  **********\/\n\t   \n\t   \n\t \n\t var html = '';\n\t \n\t var sales_total = 0;\n\t \n\t var mqls_total = 0;\n\t \n\t var contacts_total = 0;\n\t \n\t var clicks_total = 0;\n\t \n\t var impressions_total = 0;\n\t \n\t var Y1_avg_monthly_sales = 0;\n\t var Y1_avg_monthly_mqls = 0;\n\t var Y1_avg_monthly_contacts = 0;\n\t var Y1_avg_monthly_clicks = 0;\n\t var Y1_avg_monthly_impressions = 0;\n\t \n\t for(var i=1;i<= 5;i++)\n\t {\n\t\t\t if(i==1){\n\t\t\t\tsales = sales1;\n\t\t\t\t\n\t\t\t }else\n\t\t\t {\n\t\t\t \n\t\t\t sales = sales1 * Math.pow((1+yoy_perc),i-1);\n\t\t\t sales = sales.toFixed(2);\n\n\t\t\t }\n\t\t\t \n\tsales_total += +sales;\n \n     var sales_formatted = round(sales);\n\t \n\t sales_formatted = format_en(sales_formatted);\n\t \n\t var MQLs = sales\/close_rate;\n\t var MQls1 = sales1\/close_rate;\n\t \n\t var mqls = round(MQLs);\n\t \n\t var mqls_formatted = format_en(mqls);\n\t \n\t var Contacts = MQLs\/lead;\n\t var Contacts1 = MQls1\/lead;\n\t \n\t var contacts = round(Contacts);\n\t \n\t var contacts_formatted = format_en(contacts);\n\t \n\t var Clicks = Contacts\/cvr;\n\t var Clicks1 = Contacts1\/cvr;\n\t \n\t console.log(clicks_total);\n\t \n\t var Impressions = Clicks\/ctr;\n\t var Impressions1 = Clicks1\/ctr;\n\t \n\t\n\t var clicks = round(Clicks);\n\t \n\t var clicks_formatted = format_en(clicks);\n\t \n\t var impressions = round(Impressions);\n\t \n\t var impressions_formatted = format_en(impressions);\n\t \n\t \/\/var total = sales + MQLs + Contacts + Clicks + Impressions;\n\t \n\t html += '<tr>'+\n\t          '<td>Year '+i+'<\/td>'+\n\t          '<td>'+sales_formatted+'<\/td>'+\n\t\t\t  '<td>'+mqls_formatted+'<\/td>'+\n\t\t\t  '<td>'+contacts_formatted+'<\/td>'+\n\t\t\t  '<td>'+clicks_formatted+'<\/td>'+\n\t\t\t  '<td>'+impressions_formatted+'<\/td>'+\n\t\t\t  '<\/tr>';\n\t \n\t \n\t }\n\t \n\t mqls_total = sales_total\/0.2;\n\t \n\t contacts_total =  mqls_total\/0.13;\n\t \n\t clicks_total = contacts_total\/0.13;\n\t \n\t impressions_total = clicks_total\/0.13;\n\t \n\t sales_total = round(sales_total);\n\n\t mqls_total = round(mqls_total);\n\t \n\t contacts_total = round(contacts_total);\n\t \n\t clicks_total = round(clicks_total);\n\t \n\t impressions_total = round(impressions_total);\n\t \n\t $(\"#sales_total\").html(format_en(sales_total));\n\t $(\"#mqls_total\").html(format_en(mqls_total));\n\t $(\"#contacts_total\").html(format_en(contacts_total));\n\t $(\"#clicks_total\").html(format_en(clicks_total));\n\t $(\"#impressions_total\").html(format_en(impressions_total));\n\t \n\t Y1_avg_monthly_sales = sales1\/12;\n\t \n\t Y1_avg_monthly_mqls =  MQls1\/12;\n\t \n\t Y1_avg_monthly_contacts = Contacts1\/12;\n\t \n\t Y1_avg_monthly_clicks = Clicks1\/12;\n\t \n\t Y1_avg_monthly_impressions = Impressions1\/12;\n\t \n\t var Y1_avg_monthly_sales_formatted = round(Y1_avg_monthly_sales);\n\t \n\t Y1_avg_monthly_sales_formatted = format_en(Y1_avg_monthly_sales_formatted);\n\t \n\t $(\"#Y1_avg_monthly_sales\").html(Y1_avg_monthly_sales_formatted);\n\t \n\t var Y1_avg_monthly_mqls_formatted = round(Y1_avg_monthly_mqls);\n\t \n\t Y1_avg_monthly_mqls_formatted = format_en(Y1_avg_monthly_mqls_formatted);\n\t \n\t $(\"#Y1_avg_monthly_mqls\").html(Y1_avg_monthly_mqls_formatted);\n\t \n\t var Y1_avg_monthly_contacts_formatted = round(Y1_avg_monthly_contacts);\n\t \n\t Y1_avg_monthly_contacts_formatted = format_en(Y1_avg_monthly_contacts_formatted);\n\t \n\t $(\"#Y1_avg_monthly_contacts\").html(Y1_avg_monthly_contacts_formatted);\n\t \n\t var Y1_avg_monthly_clicks_formatted = round(Y1_avg_monthly_clicks);\n\t \n\t Y1_avg_monthly_clicks_formatted = format_en(Y1_avg_monthly_clicks_formatted);\n\t \n\t $(\"#Y1_avg_monthly_clicks\").html(Y1_avg_monthly_clicks_formatted);\n\t \n\t var Y1_avg_monthly_impressions_formatted = round(Y1_avg_monthly_impressions);\n\t \n\t Y1_avg_monthly_impressions_formatted = format_en(Y1_avg_monthly_impressions_formatted);\n\t \n\t \n\t $(\"#Y1_avg_monthly_impressions\").html(Y1_avg_monthly_impressions_formatted);\n\t \n\t var true_conversion_rate = Y1_avg_monthly_sales\/Y1_avg_monthly_clicks;\n\t\n\t $(\"#true_conversion_rate\").html(true_conversion_rate.toFixed(3)+'%');\n\t \n\t var cost_annual_budget = Y1_avg_monthly_clicks*cpc;\n\t \n\t var cost_annual_budget_formatted = round(cost_annual_budget);\n\t \n\t cost_annual_budget_formatted = format_en(cost_annual_budget_formatted);\n\t \n\t $(\"#cost_annual_budget\").html('$'+cost_annual_budget_formatted);\n\t \n\t var monthly_budget_estimate = cost_annual_budget\/12;\n\t \n\t var monthly_budget_estimate_formatted = round(monthly_budget_estimate);\n\t \n\t monthly_budget_estimate_formatted = format_en(monthly_budget_estimate_formatted);\n\t \n\t $(\"#monthly_budget_estimate\").html('$'+monthly_budget_estimate_formatted);\n\t \n\t var estimatedCpa = cost_annual_budget\/Y1_avg_monthly_sales;\n\t \n\t var estimatedCpa_formatted = round(estimatedCpa);\n\t \n\t estimatedCpa_formatted = format_en(estimatedCpa_formatted);\n\t \n\t $(\"#estimatedCpa\").html('<h1>$'+estimatedCpa_formatted+'<\/h1>');\n\t \n\t  $(\"#additional-options2\").show();\n\n      $(\"#ScheduleTable\").html(html);\n          \n      var html2 = '';\n\t  \n\t  var downVal2 = 0;\n\t  \n\t  var sales_monthly_total = 0;\n\t  var mqls_monthly_total = 0;\n\t  var contacts_monthly_total = 0;\n\t  var clicks_monthly_total = 0;\n\t  var impressions_monthly_total = 0;\n\t  \n\t  console.log('MoM='+mom_perc);\n\t  \n\t  for(var i=0; i<12; i++){\n\t      \n\t\t  if(i==3){\n\t\t    downVal2 += Math.pow((1+yoy_perc),4);\n\t\t  }else{\n\t        downVal2 += Math.pow((1+mom_perc),i);\n\t\t  }\n\t\t  \n\t\t  \n\t  }\n\t  \n\t  var sales1_monthly = sales1\/downVal2;\n\t  \n\t  if(+sales1_monthly < 1){\n\t    \n\t    sales1_monthly = 1;\n\t  }\n\t  \n\t  console.log('month='+sales1_monthly);\n\t  \n\t  for(var i=1; i<=12; i++){\n\t  \n\t \/\/ var sales1_monthly = \n\t  \n\t  if(i==1){\n\t       sales_monthly = sales1_monthly\n\t  }\n\t  else{\n\t      sales_monthly = sales1_monthly * Math.pow((1+mom_perc),i-1);\n\t  }\n\t  \n\t \n\t sales_monthly_total += sales_monthly;\n\t \n\t var sales_monthly_formatted = round(sales_monthly);\n\t \n\t sales_monthly_formatted = format_en(sales_monthly_formatted);\n\t \n\t var MQLs_monthly = sales_monthly\/close_rate;\n\t \n\t var mqls_monthly_formatted = round(MQLs_monthly);\n\t \n\t mqls_monthly_formatted = format_en(mqls_monthly_formatted);\n\t \n\t var Contacts_monthly = MQLs_monthly\/lead;\n\t \n\t var contacts_monthly_formatted = round(Contacts_monthly);\n\t \n\t contacts_monthly_formatted = format_en(contacts_monthly_formatted);\n\t\n\t var Clicks_monthly = Contacts_monthly\/cvr;\n\t \n\t var clicks_monthly = round(Clicks_monthly);\n\t \n\t var clicks_monthly_formatted = format_en(clicks_monthly);\n\t \n\t var Impressions_monthly = Clicks_monthly\/ctr;\n\t \n\t var impressions_monthly = round(Impressions_monthly);\n\t \n\t var impressions_monthly_formatted = format_en(impressions_monthly);\n\t  \n\t     html2 += '<tr>'+\n\t\t\t\t  '<td>Month '+i+'<\/td>'+\n\t\t\t\t  '<td>'+sales_monthly_formatted+'<\/td>'+\n\t\t\t\t  '<td>'+mqls_monthly_formatted+'<\/td>'+\n\t\t\t\t  '<td>'+contacts_monthly_formatted+'<\/td>'+\n\t\t\t\t  '<td>'+clicks_monthly_formatted+'<\/td>'+\n\t\t\t\t  '<td>'+impressions_monthly_formatted+'<\/td>'+\n\t\t\t\t  '<\/tr>';\n\t  \n\t  }\n\t  \n\t   $(\"#MonthlyTable\").html(html2);\n\t   \n\t mqls_monthly_total = sales_monthly_total\/0.2;\n\t \n\t contacts_monthly_total =  mqls_monthly_total\/0.13;\n\t \n\t clicks_monthly_total = contacts_monthly_total\/0.04;\n\t \n\t impressions_monthly_total = clicks_monthly_total\/0.15;\n\t\n\t mqls_monthly_total = round(mqls_monthly_total);\n\t \n\t contacts_monthly_total = round(contacts_monthly_total);\n\t \n\t clicks_monthly_total = round(clicks_monthly_total);\n\t \n\t impressions_monthly_total = round(impressions_monthly_total);\n\t  \n\t   sales_monthly_total = round(sales_monthly_total);\n\t  \n\t   $(\"#sales_monthly_total\").html(format_en(sales_monthly_total));\n\t   $(\"#mqls_monthly_total\").html(format_en(mqls_monthly_total));\n\t   $(\"#contacts_monthly_total\").html(format_en(contacts_monthly_total));\n\t   $(\"#clicks_monthly_total\").html(format_en(clicks_monthly_total));\n\t   $(\"#impressions_monthly_total\").html(format_en(impressions_monthly_total));\n\t   \n\t   \n\t   \n\t   \/***************************************\/\n$('#chartDiv').append('<canvas id=\"myChart\"><\/canvas>');\n\n\n\n}\n\n\n$(document).on('keyup', '#units', function(){\n\n     if($(this).val()!='')\n     calculate();\n})\n\n\n$(document).on('keyup', '#sale_value', function(){\n\t\n\tvar str = $(this).val();\n\t\n\tstr = str.replace(\/[$,]+\/g, '');\n\n\tvar sale_value = Number(str);\n   \n    str = format_en(str);\n\t\n\t\/\/alert(str)\n   \n\t\/\/$(this).val('$'+str);\n\t\n\t$(this).val(str);\n\tif(str!='')\n\tcalculate();\n\t\n\n});\n\n\n$(document).on('keyup', '#cpc', function(){\n\n\tvar str = $(this).val();\n\t\n\tstr = str.replace(\/[$,]+\/g, '');\n\t\n\tstr = format_en(str);\n\t\/\/$(this).val('$'+str);\n\t$(this).val(str);\n\tif(str!='')\n\tcalculate();\n\n});\n\n$(document).on('keyup', '#yoy_perc', function(){\n     if($(this).val()!='')\n     calculate();\n})\n\n$(document).on('keyup', '#mom_perc', function(){\n     if($(this).val()!='')\n     calculate();\n})\n\n$(document).on('keyup', '#lead', function(){\n     if($(this).val()!='')\n     calculate();\n})\n\n$(document).on('keyup', '#close_rate', function(){\n     if($(this).val()!='')\n     calculate();\n})\n$(document).on('keyup', '#cvr', function(){\n      if($(this).val()!='')\n     calculate();\n})\n$(document).on('keyup', '#ctr', function(){\n\n     if($(this).val()!='')\n     calculate();\n})\n\n\n      $(document).on('click', '.nav-link', function(e){\n\n        e.preventDefault();\n      $('.nav-link').removeClass('active show')\n\t  \n\t  var tab =  $(this).attr('href');\n\n     \/\/ alert(tab)\n          \n\t $(this).addClass('active show');\n\n});\n\n\n$(document).on('click', '#tab_1', function(e){\n\n      $(\"#tab1\").addClass('active show');\n\t  \n\t  $(\"#tab2\").removeClass('active show');\n\n});\n\n$(document).on('click', '#tab_2', function(e){\n\n      $(\"#tab2\").addClass('active show');\n\t  \n\t  $(\"#tab1\").removeClass('active show');\n\n});\n\n\n\n\n\n          \n<\/script>\n\n    <\/body>\n<\/html>\n\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_ee8b55-1d > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_ee8b55-1d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_ee8b55-1d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_ee8b55-1d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_ee8b55-1d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_ee8b55-1d > .kt-row-column-wrap{padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_ee8b55-1d > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:1;}#kt-layout-id_ee8b55-1d > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:11;}#kt-layout-id_ee8b55-1d > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:21;}#kt-layout-id_ee8b55-1d > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_ee8b55-1d\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_ee8b55-1d has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-right-to-left kt-mobile-layout-row kb-theme-content-width\"><style>.kadence-column_a1d735-dc > .kt-inside-inner-col{display:flex;}.kadence-column_a1d735-dc > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col,.kadence-column_a1d735-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}.kadence-column_a1d735-dc > .kt-inside-inner-col > *, .kadence-column_a1d735-dc > .kt-inside-inner-col > figure.wp-block-image, .kadence-column_a1d735-dc > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column_a1d735-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a1d735-dc{text-align:center;}.kadence-column_a1d735-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column_a1d735-dc > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column_a1d735-dc > .kt-inside-inner-col > *, .kadence-column_a1d735-dc > .kt-inside-inner-col > figure.wp-block-image, .kadence-column_a1d735-dc > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column_a1d735-dc > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:center;}.kadence-column_a1d735-dc > .kt-inside-inner-col > *, .kadence-column_a1d735-dc > .kt-inside-inner-col > figure.wp-block-image, .kadence-column_a1d735-dc > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column_a1d735-dc > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_a1d735-dc kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_1beb56-c5, .wp-block-kadence-advancedheading.kt-adv-heading_1beb56-c5[data-kb-block=\"kb-adv-heading_1beb56-c5\"]{text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1beb56-c5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_1beb56-c5[data-kb-block=\"kb-adv-heading_1beb56-c5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_1beb56-c5, .wp-block-kadence-advancedheading.kt-adv-heading_1beb56-c5[data-kb-block=\"kb-adv-heading_1beb56-c5\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading_1beb56-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1beb56-c5\">Go on . . .<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b2846b-47, .wp-block-kadence-advancedheading.kt-adv-heading_b2846b-47[data-kb-block=\"kb-adv-heading_b2846b-47\"]{margin-bottom:8px;text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b2846b-47 mark, .wp-block-kadence-advancedheading.kt-adv-heading_b2846b-47[data-kb-block=\"kb-adv-heading_b2846b-47\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading_b2846b-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b2846b-47\">Let\u2019s break it down into basic components:<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_b23ee6-d7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-4 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_b23ee6-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-5 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_b23ee6-d7 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Client Research<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Defining Content Strategy<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Identify Most Effective Channels<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Do the Math<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Create Journeys per Audience<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Measure for Success<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_2002b6-98 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_2002b6-98 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_2002b6-98 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_2002b6-98 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_2002b6-98 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_2002b6-98 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_2002b6-98\" class=\"kt-row-layout-inner kt-layout-id_2002b6-98\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40 kb-theme-content-width\"><style>.kadence-column_8969bc-ed > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8969bc-ed > .kt-inside-inner-col,.kadence-column_8969bc-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8969bc-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8969bc-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8969bc-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8969bc-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8969bc-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column_8969bc-ed > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_8969bc-ed > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_8969bc-ed\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_103da8-ba, .wp-block-kadence-advancedheading.kt-adv-heading_103da8-ba[data-kb-block=\"kb-adv-heading_103da8-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_103da8-ba mark, .wp-block-kadence-advancedheading.kt-adv-heading_103da8-ba[data-kb-block=\"kb-adv-heading_103da8-ba\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_103da8-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_103da8-ba\">Client Research<\/h2>\n\n\n\n<p>A business should have a general idea of who they want to sell to, as well as what service or product to sell.<\/p>\n\n\n\n<p>In fact that\u2019s the first thing one should do: segment your market &amp; figure out who your client base is. Who are they? How many types of people are they comprised of? Where do they go online?<\/p>\n\n\n\n<p>Some people call them buyer personas or the ideal client persona (ICP).<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5fc85d-5b, .wp-block-kadence-advancedheading.kt-adv-heading_5fc85d-5b[data-kb-block=\"kb-adv-heading_5fc85d-5b\"]{margin-bottom:8px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5fc85d-5b mark, .wp-block-kadence-advancedheading.kt-adv-heading_5fc85d-5b[data-kb-block=\"kb-adv-heading_5fc85d-5b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading_5fc85d-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5fc85d-5b\">These terms mean the same thing: who are we targeting? After your market is segmented, you then create a plan for each one of those and ask yourself:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_df64ba-b2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_df64ba-b2 ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_df64ba-b2 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_question-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">What are their challenges and motivations?<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_question-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">What kind of content do they respond to?<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_question-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">How do they learn about products and services?<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_question-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">How much are they willing to spend to get what they want?<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_8b271d-f3 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_8b271d-f3 > .kt-inside-inner-col,.kadence-column_8b271d-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_8b271d-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_8b271d-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_8b271d-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_8b271d-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_8b271d-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column_8b271d-f3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_8b271d-f3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_8b271d-f3\"><div class=\"kt-inside-inner-col\"><style>.kb-image_51517c-92 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_51517c-92 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-port34\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-client-research-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-662\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-client-research-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-client-research-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-client-research-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-client-research-1536x1025.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-client-research-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_3ef6bc-e5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}#kt-layout-id_3ef6bc-e5 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_3ef6bc-e5\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_3ef6bc-e5 has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-right-to-left kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kb-theme-content-width\"><style>.kadence-column_4701ed-59 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4701ed-59 > .kt-inside-inner-col,.kadence-column_4701ed-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4701ed-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4701ed-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4701ed-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4701ed-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4701ed-59{position:relative;}@media all and (max-width: 1024px){.kadence-column_4701ed-59 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_4701ed-59 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_4701ed-59\"><div class=\"kt-inside-inner-col\"><style>.kb-image_f7c1e8-0c.kb-image-is-ratio-size, .kb-image_f7c1e8-0c .kb-image-is-ratio-size{max-width:405px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_f7c1e8-0c.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_f7c1e8-0c .kb-image-is-ratio-size{align-self:unset;}.kb-image_f7c1e8-0c{max-width:405px;}.image-is-svg.kb-image_f7c1e8-0c{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image_f7c1e8-0c img{width:100%;}.kb-image_f7c1e8-0c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_f7c1e8-0c size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/marketing_digital-1-1536x1024-1-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-551\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/marketing_digital-1-1536x1024-1-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/marketing_digital-1-1536x1024-1-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/marketing_digital-1-1536x1024-1-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/09\/marketing_digital-1-1536x1024-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_213fd9-8a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_213fd9-8a > .kt-inside-inner-col,.kadence-column_213fd9-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_213fd9-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_213fd9-8a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_213fd9-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_213fd9-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_213fd9-8a{position:relative;}@media all and (max-width: 1024px){.kadence-column_213fd9-8a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_213fd9-8a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_213fd9-8a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_985bff-4f, .wp-block-kadence-advancedheading.kt-adv-heading_985bff-4f[data-kb-block=\"kb-adv-heading_985bff-4f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_985bff-4f mark, .wp-block-kadence-advancedheading.kt-adv-heading_985bff-4f[data-kb-block=\"kb-adv-heading_985bff-4f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_985bff-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_985bff-4f\">Defining Your Content Strategy<\/h2>\n\n\n\n<p>The quality of a digital marketing campaign is only as good as the quality of its content. Everything you do depends on whether your audience will respond to your message.<\/p>\n\n\n\n<p><a href=\"https:\/\/dweeso.com\/content-marketing\/\" data-type=\"page\" data-id=\"30\">Learn more about Content Marketing here!<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_8aea8a-8e > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_8aea8a-8e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_8aea8a-8e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:622px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:30px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_8aea8a-8e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_8aea8a-8e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_8aea8a-8e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_8aea8a-8e\" class=\"kt-row-layout-inner kt-layout-id_8aea8a-8e\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c2656a-b3 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c2656a-b3 > .kt-inside-inner-col,.kadence-column_c2656a-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c2656a-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c2656a-b3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c2656a-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c2656a-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c2656a-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column_c2656a-b3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_c2656a-b3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c2656a-b3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_06d5ea-3c, .wp-block-kadence-advancedheading.kt-adv-heading_06d5ea-3c[data-kb-block=\"kb-adv-heading_06d5ea-3c\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_06d5ea-3c mark, .wp-block-kadence-advancedheading.kt-adv-heading_06d5ea-3c[data-kb-block=\"kb-adv-heading_06d5ea-3c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_06d5ea-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_06d5ea-3c\">Identify Your Most Effective Channels<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bf99c3-9e, .wp-block-kadence-advancedheading.kt-adv-heading_bf99c3-9e[data-kb-block=\"kb-adv-heading_bf99c3-9e\"]{margin-bottom:8px;text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bf99c3-9e mark, .wp-block-kadence-advancedheading.kt-adv-heading_bf99c3-9e[data-kb-block=\"kb-adv-heading_bf99c3-9e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading_bf99c3-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bf99c3-9e\">There are two different types of marketing:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_437ce5-bd:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_437ce5-bd ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:24px;margin-bottom:10px;margin-left:24px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_437ce5-bd ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_437ce5-bd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_437ce5-bd ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_437ce5-bd ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_437ce5-bd kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Outbound marketing, which is more traditional marketing, interruptive marketing<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Inbound marketing, also known as permission marketing.<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_c9b74e-dc > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_c9b74e-dc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_c9b74e-dc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:60px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_c9b74e-dc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_c9b74e-dc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_c9b74e-dc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_c9b74e-dc\" class=\"kt-row-layout-inner kt-layout-id_c9b74e-dc\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kb-theme-content-width\"><style>.kadence-column_0b19bf-81 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0b19bf-81 > .kt-inside-inner-col,.kadence-column_0b19bf-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0b19bf-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0b19bf-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0b19bf-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0b19bf-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0b19bf-81{position:relative;}@media all and (max-width: 1024px){.kadence-column_0b19bf-81 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_0b19bf-81 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0b19bf-81\"><div class=\"kt-inside-inner-col\"><style>#kt-layout-id_a4a60d-59 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_a4a60d-59 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:60px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_a4a60d-59{border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-right-radius:5px;border-bottom-left-radius:5px;overflow:hidden;isolation:isolate;border-color:var(--global-palette7, #EDF2F7);border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;}#kt-layout-id_a4a60d-59 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}}@media all and (max-width: 1024px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}@media all and (max-width: 767px){#kt-layout-id_a4a60d-59 > .kt-row-column-wrap{padding-top:30px;padding-bottom:30px;padding-left:30px;padding-right:30px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}#kt-layout-id_a4a60d-59 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_a4a60d-59\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_a4a60d-59 has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-row kt-m-colapse-right-to-left kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60\"><style>.kadence-column_924f5d-26 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_924f5d-26 > .kt-inside-inner-col,.kadence-column_924f5d-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_924f5d-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_924f5d-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_924f5d-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_924f5d-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_924f5d-26{position:relative;}@media all and (max-width: 1024px){.kadence-column_924f5d-26 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_924f5d-26 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_924f5d-26\"><div class=\"kt-inside-inner-col\"><style>.kb-image_5fb391-27 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_5fb391-27 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-outbound-marketing-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-664\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-outbound-marketing-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-outbound-marketing-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-outbound-marketing-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-outbound-marketing-1536x1024.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-outbound-marketing-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_e76b8f-d1 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e76b8f-d1 > .kt-inside-inner-col,.kadence-column_e76b8f-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e76b8f-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e76b8f-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e76b8f-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e76b8f-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e76b8f-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column_e76b8f-d1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_e76b8f-d1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_e76b8f-d1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_c66f09-a9, .wp-block-kadence-advancedheading.kt-adv-heading_c66f09-a9[data-kb-block=\"kb-adv-heading_c66f09-a9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c66f09-a9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_c66f09-a9[data-kb-block=\"kb-adv-heading_c66f09-a9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_c66f09-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c66f09-a9\">Outbound Marketing<\/h3>\n\n\n\n<p>The most common example of outbound marketing is a TV commercial. You\u2019re watching your show, it\u2019s interrupted by a commercial, and then they tell you about a service or product.<\/p>\n\n\n\n<p>In digital marketing, this is done through either what\u2019s known as display advertising \u2013 a banner ad on a website, for example \u2014 or paid social media marketing. Next time you use a social medium, check how many posts in your feed are labeled \u2018Sponsored\u2019 \u2013 you\u2019ll find it\u2019s close to 20%!<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_57077e-b6{margin-top:30px;}#kt-layout-id_57077e-b6 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_57077e-b6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_57077e-b6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;padding-left:60px;padding-right:60px;grid-template-columns:minmax(0, calc(55% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(45% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_57077e-b6{border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-right-radius:5px;border-bottom-left-radius:5px;overflow:hidden;isolation:isolate;border-color:var(--global-palette7, #EDF2F7);border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;}#kt-layout-id_57077e-b6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_57077e-b6 > .kt-row-column-wrap{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_57077e-b6 > .kt-row-column-wrap{padding-top:30px;padding-bottom:30px;padding-left:30px;padding-right:30px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_57077e-b6\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_57077e-b6 has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-55  kt-custom-second-width-45\"><style>.kadence-column_b4b58b-61 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b4b58b-61 > .kt-inside-inner-col,.kadence-column_b4b58b-61 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b4b58b-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b4b58b-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b4b58b-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b4b58b-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b4b58b-61{position:relative;}@media all and (max-width: 1024px){.kadence-column_b4b58b-61 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_b4b58b-61 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_b4b58b-61\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_1dfee0-90, .wp-block-kadence-advancedheading.kt-adv-heading_1dfee0-90[data-kb-block=\"kb-adv-heading_1dfee0-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1dfee0-90 mark, .wp-block-kadence-advancedheading.kt-adv-heading_1dfee0-90[data-kb-block=\"kb-adv-heading_1dfee0-90\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_1dfee0-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1dfee0-90\">Inbound Marketing<\/h3>\n\n\n\n<p>Inbound marketing can come in the form of clicking on a search engine result, or in giving an organization your contact information in order to receive their content. Thus permission marketing.<\/p>\n\n\n\n<p>Within both types are channels \u2014 different methods of delivering your content.<\/p>\n\n\n\n<p>(ToFu = top of funnel, MoFu = middle of funnel)<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_231018-ca > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_231018-ca > .kt-inside-inner-col,.kadence-column_231018-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_231018-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_231018-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column_231018-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_231018-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_231018-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column_231018-ca > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_231018-ca > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_231018-ca\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-theme-palette-9-background-color has-background\"><thead><tr><th>CHANNEL<\/th><th>GOAL<\/th><\/tr><\/thead><tbody><tr><td>Website (On-Page SEO)<\/td><td><strong>ToFu, MoFu, Sales<\/strong><\/td><\/tr><tr><td>Content Marketing (Off-Site)<\/td><td>Authority, ToFu<\/td><\/tr><tr><td>Paid Social<\/td><td>ToFu, MoFu<\/td><\/tr><tr><td>Email<\/td><td>MoFu, Sales<\/td><\/tr><tr><td>PPC<\/td><td>ToFu, MoFu<\/td><\/tr><tr><td>Organic Social<\/td><td>ToFu, MoFu<\/td><\/tr><tr><td>Affiliate Marketing<\/td><td>Sales<\/td><\/tr><tr><td>Programmatic<\/td><td>ToFu<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_d73129-e9 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_d73129-e9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_d73129-e9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}}@media all and (max-width: 1024px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}@media all and (max-width: 767px){#kt-layout-id_d73129-e9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}#kt-layout-id_d73129-e9 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_d73129-e9\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_d73129-e9 has-theme-palette-8-background-color\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-row kt-m-colapse-right-to-left kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kb-theme-content-width\"><style>.kadence-column_1fe6b1-93 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_1fe6b1-93 > .kt-inside-inner-col,.kadence-column_1fe6b1-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_1fe6b1-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_1fe6b1-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_1fe6b1-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_1fe6b1-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_1fe6b1-93{position:relative;}@media all and (max-width: 1024px){.kadence-column_1fe6b1-93 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_1fe6b1-93 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_1fe6b1-93\"><div class=\"kt-inside-inner-col\"><style>.kb-image_d91b63-15.kb-image-is-ratio-size, .kb-image_d91b63-15 .kb-image-is-ratio-size{max-width:405px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_d91b63-15.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_d91b63-15 .kb-image-is-ratio-size{align-self:unset;}.kb-image_d91b63-15{max-width:405px;}.image-is-svg.kb-image_d91b63-15{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image_d91b63-15 img{width:100%;}.kb-image_d91b63-15 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_d91b63-15 size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-math-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-667\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-math-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-math-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-math-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-math-1536x1024.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-math-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_ea061c-ab > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ea061c-ab > .kt-inside-inner-col,.kadence-column_ea061c-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ea061c-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ea061c-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ea061c-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ea061c-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ea061c-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column_ea061c-ab > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_ea061c-ab > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_ea061c-ab\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_8f5734-97, .wp-block-kadence-advancedheading.kt-adv-heading_8f5734-97[data-kb-block=\"kb-adv-heading_8f5734-97\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8f5734-97 mark, .wp-block-kadence-advancedheading.kt-adv-heading_8f5734-97[data-kb-block=\"kb-adv-heading_8f5734-97\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_8f5734-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8f5734-97\">Do the Math<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f340a6-56, .wp-block-kadence-advancedheading.kt-adv-heading_f340a6-56[data-kb-block=\"kb-adv-heading_f340a6-56\"]{margin-bottom:8px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f340a6-56 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f340a6-56[data-kb-block=\"kb-adv-heading_f340a6-56\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading_f340a6-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f340a6-56\">What makes digital marketing more science than art is that when done correctly it relies heavily on data and probability. Not unlike other probabilistic models such as meteorology (or casino games), one can make a reasonable assessment of the following data:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_d006af-bf:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:20px;}.kt-svg-icon-list-items_d006af-bf ul.kt-svg-icon-list .kt-svg-icon-list-level-3 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_d006af-bf kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Volume of visibility (website searches, ad impressions, emails sent)<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Rate of interaction (click-through rate, open rate)<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Rate of conversion (lead forms, phone calls)<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3 kt-svg-icon-list-level-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center;color:var(--global-palette1)\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fas_check-circle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 512 512\" height=\"20\" width=\"20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Rate of sales<\/span><\/li><\/ul><\/div>\n\n\n\n<p>And, of course, there\u2019s one more data point of importance: money.<\/p>\n\n\n\n<p>Can you afford to pay for the volume necessary to achieve a return on investment? Play with our Lead Conversion Calculator to find out!<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_7a57d7-df > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_7a57d7-df > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_7a57d7-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1140px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:60px;padding-bottom:160px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_7a57d7-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_7a57d7-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_7a57d7-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_7a57d7-df\" class=\"kt-row-layout-inner kt-layout-id_7a57d7-df\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-60  kt-custom-second-width-40 kb-theme-content-width\"><style>.kadence-column_40d59e-a3 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_40d59e-a3 > .kt-inside-inner-col,.kadence-column_40d59e-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_40d59e-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_40d59e-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_40d59e-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_40d59e-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_40d59e-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column_40d59e-a3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_40d59e-a3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_40d59e-a3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_9f18ac-9e, .wp-block-kadence-advancedheading.kt-adv-heading_9f18ac-9e[data-kb-block=\"kb-adv-heading_9f18ac-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9f18ac-9e mark, .wp-block-kadence-advancedheading.kt-adv-heading_9f18ac-9e[data-kb-block=\"kb-adv-heading_9f18ac-9e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_9f18ac-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9f18ac-9e\">Measure for Success<\/h2>\n\n\n\n<p>Once you\u2019ve drawn up your strategy, and you begin to implement it, you need to be able to accurately track against your well-defined goals.<\/p>\n\n\n\n<p>This, of course, requires clean data and reliable tracking systems (for more on this, <a href=\"https:\/\/dweeso.com\/data-intelligence\/\" data-type=\"page\" data-id=\"317\">read about Data Intelligence<\/a>).<\/p>\n\n\n\n<p>Over time, we can help identify what is working and what needs improvement. And each point of data reveals a part of the plan. Is the click-through rate low? Perhaps the ads need adjustment. Is the traffic high but the conversion rate not? Maybe the page isn\u2019t answering their questions. And so on.<\/p>\n\n\n\n<p>The best way to know whether digital marketing is right for your business is to <a href=\"https:\/\/dweeso.com\/online-presence-audit\/\" data-type=\"page\" data-id=\"508\">get your free analysis today<\/a>.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_9ad32f-df > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_9ad32f-df > .kt-inside-inner-col,.kadence-column_9ad32f-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_9ad32f-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_9ad32f-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column_9ad32f-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_9ad32f-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_9ad32f-df{position:relative;}@media all and (max-width: 1024px){.kadence-column_9ad32f-df > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_9ad32f-df > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_9ad32f-df\"><div class=\"kt-inside-inner-col\"><style>.kb-image_9f72c9-cc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_9f72c9-cc size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-success-1024x683.jpg\" alt=\"\" class=\"kb-img wp-image-665\" srcset=\"https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-success-1024x683.jpg 1024w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-success-300x200.jpg 300w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-success-768x512.jpg 768w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-success-1536x1024.jpg 1536w, https:\/\/dweeso.com\/wp-content\/uploads\/2022\/10\/digital-marketing-success-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Return on Ad Spend Calculator Where to begin? Let\u2019s start with your goals and go from there. How to navigate the complex peaks and valleys of the digital landscape using data and probability models. Growth Calculator for Startups ROI Growth Calculator &#8211; 5 Year Plan What is your goal for units sold in 5 years?&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Claudio Martinez","author_link":"https:\/\/dweeso.com\/author\/claudiomartinez\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/pages\/1002"}],"collection":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":0,"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/pages\/1002\/revisions"}],"wp:attachment":[{"href":"https:\/\/dweeso.com\/wp-json\/wp\/v2\/media?parent=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}