Professionals and business owners often ask: "Do we need SEO?"
Our answer: YES!
We divide our SEO efforts into 4 main categories: Technical SEO, Link Building, Content Optimization, and Local SEO.
Are you being found in the way that your customers search? As local and voice search predominate, now more than ever, high-volume keywords are only half the battle. Ensure that your content meets search engine standards.
Is your website's code up to snuff? Have you maximized each page for speed? Have you properly organized your website link hierarchy and information architecture? If the answer to the above is "I don't know," have your site checked today.
Links are the circuitry and the currency of the web. But getting quality links is harder than ever. No longer something available for easy purchase, authoritative link-building requires excellent content, dedicated outreach, and established networks. We provide all three.
“Do we need SEO?”
It’s a common question, routinely asked by professionals and business owners. SEO is a buzzword that many have heard about yet few truly understand, and it holds a place in their hearts somewhere between the black arts and a confidence game.
Search Engine Optimization is best defined as the work that goes into making your website more findable via search engines, particularly Google, Bing, and Yahoo, but also YouTube, Facebook, LinkedIn, and any other popular website that has a search function.
Search engines, as complex and immense as they are, are still computer programs, and they follow logical guidelines like any other. The work of SEO, therefore, is the research into what these guidelines are, the analysis and discovery as to what is lacking in your site with respect to these guidelines, and then addressing these issues.
It’s not magic; it’s a probabilistic science. Unfortunately, it can often feel like a con. We at Dweeso believe this is due to a lack of clear communication about what the science and the art of SEO entails. This page is intended to bridge some of that communication gap.
Grow Your Revenue
Your website is more than an online business card. Make your website the most powerful tool in your marketing arsenal. Get found by potential clients who are looking for exactly the services you provide. Sell your products online.
Increase Your Total Visibility
We at Dweeso perform an extensive analysis of both your market and your website in order to determine if your website’s pages has the information necessary and the technical prowess fundamental to rank for a variety of keywords and keyphrases relevant to your business or practice.
This includes keywords with a high search volume (e.g. ‘accountant miami’) but also what are known as long-tail keywords, used by searchers now more than ever thanks to voice search (e.g. ‘where can i get my taxes done near me?’).
SEO is a tool to grow your website’s revenue by growing your organic traffic. And unlike advertising, you’re building an asset. The better optimized your website is, the longer-lasting the effects and more exponential the results. SEO requires skilled performance and dedicated maintenance over a long period of time, and while it can take a 3-6 months to see a noticeable shift, the results thereafter can be life-changing.
How SEO Works: The 4 Main Components
It has been said that Google uses about 200 factors to determine how to rank results for a given keyword search. To try and digest so many varying concepts can be overwhelming; we prefer to discuss these factors into four main groups: technical excellence, content optimization, link authority, and local SEO.
Top SEO Metrics: How to Measure Success
The standard for SEO success is ranking number 1 for your most desired keywords, right?
In order, the top Key Performance Indicators (KPIs) for SEO are:
This isn’t to say that ranking is unimportant; but it pales in importance to the entire reason that any form of marketing exists: sales.
Track as accurately as possible all forms of organic traffic leads — forms, calls, directions, etc. — and track growth over time to know how the health of your online.
Traffic follows sales, because traffic makes sales possible. Your conversion rate is a simple equation:
Conversion Rate = Sales/Traffic
If you can increase your traffic while maintaining (or improving) your conversion rate, you’ll make more sales.
Keyword position is of course a vital element of SEO, in that getting found for relevant keywords generates the traffic that generates sales. But keyword prominence, especially for high-profile keywords, has taken such a hold of the imagination of most businesspeople that its perceived importance outweighs its actual. Furthermore, it's difficult to track well, as there may be a handful of desired keywords to assess, but there may be hundreds or even thousands of unique keyphrases that, when taken together, form a significant part of your total organic visits. Keyword reports of 10-30 keywords often miss the big picture.
Evaluating Your ROI
Using the above metric, determining whether SEO is right for you is easy.
Ask yourself: “How many sales are needed to justify the cost of spend?” Is it 5 or 50? What does breaking even look like, and what does success look like?
Look at your current traffic and conversion rate. What percentage of increase would be necessary to achieve your goal? (Or maybe you need Conversion Rate Optimization as well!)
Is what you’re paying for likely to increase your relevant traffic and my sales? Is your digital marketing team doing enough to make an impact on your visibility?
Establishing Trust with Your SEO Agency
Finding an SEO company shouldn’t be as painful as it is. At Dweeso, our philosophy is straight forward.
Contact us, and tell us what your goals are.
Let us analyze your website and your online visibility for FREE.
We will present you with a report of everything -- technical health, content status, link authority score, and local SEO score.
We will give you options for addressing issues, from a la carte fixes to long-term monthly solutions.
Contact our strategists today to learn what Dweeso can do for your professional business!
“I feel a thousand times more comfortable with working with online networking databases to grow my company.”
CEO & Founder
"Michael’s knowledge of social media and SEO makes him one of the sharpest in this field. He crafted a series of webinars that were given over the past 6 weeks to a group that I belong to. Each webinar was better than the last."
CEO & Founder
"Dweeso is my go-to company for SEO and Google Ads. First of all, I don't know the first thing about Adwords, and Dweeso makes it look easy. Second, half of what I know about SEO, I've learned from Mike at Dweeso. There's no other company I would recommend my clients to, and I look forward to a continued partnership with them."